WHO IS TED BAKER?

He is known as No Ordinary Designer

Everything produced under the Ted Baker name has Ted's personality
woven into its very heart and we always ask ourselves the question...
Would Ted do it that way?
-Known for unique, timeless & an engaging experiences of its luxury items
-Aims to be different and STAND OUT
 THE BRAND
-Founded by a man by the name of Ray Kelvin.
-Ted Baker London is a growing brand- originating in 1988. Ted Baker is continuing
gain the brands popularity overseas.
 TEDUCATION

-Ted Baker London is different and unique in its own way. The brand has
thrived on other tactics for engaging with consumers.

-Ted Baker London has never had an advertising campaign.

-Focuses on quirkiness, style, engaging experiences, and presents a
timeless and unforgettable idea of the brand.
-Teducation tactics:
-Guerilla Marketing
-Social Media: Facebook & Twitter
 THE TURNING POINT FOR TED BAKER

-Business for Ted Baker was not as popular starting out in 1988.
-Ted Bakers turning point came in the mid 90s.

-The launch of a particular shirt immersed the Brand when bright colors were popular during the Acid
House and Garage period of popularity.
-The shirts were not only bright to fit in with the trend, but they also had a soft feel-
making them wanted and in a sense needed.

*This shirt really set the stage for Ted Baker. The Brand
could fit in with the lifestyles of the consumers, as well
as provide other desirable qualities
 EXPANDING THE BRAND
-After Ted Baker gained its popularity, the brand decided to expand into
other
countries and now has stores in- UK, US, Australia, and China

-Howeverthere are only 17 stores located in the US

-Most Ted Baker consumers (especially in the US) are online consumers
-Also, many of the brands consumers are young
-Most online shoppers tend to be young people ages ( and can be
targeted through Facebook and Twitter ads)
TED BAKERS RECENT HISTORY SUMMARY
 EXAMPLES OF TEDS PAST ADVERTISING
*Ted Baker is known for his engaging and inspirational tactics. The goal is to be
different and create an experience in the consumers minds.

Ted Baker live sit Ted Baker NYC street marketing

in mannequin

Ted Bakers creative way of selling their jelly insole shoes Ted Bakers delicate, quirky, and vintage watch campaign
TED BAKER PAST ADVERTISING
 VALENTINES DAY AS A WHOLE
-Presently, almost 19 Billion dollars was spent on Valentines Day overall.
-WHO are they spending it on? (on average)
-54% will spend on significant other
-Men will spend more than women
-Men: about $190.53
-Women: about $96.58
-59.4% spend on family
-21.7% spend on friends
-20.4% spend on teachers/ classmates
-12.1% spend on colleagues
-21.2% spend on pets
 VALENTINES DAY SPENDING

-Who Spends the most?

-adults who are (25-34 yrs) spend the most
-spending an avg. of $213.04
-adults who are (35-44 yrs) are next
-spending an avg. of $176.21
-adults who are (18-24 yrs) are last
-spending an average of $168.95
 VALENTINES DAY SPENDING TRENDS
-What are they spending this money on???
-53.2% sales go to candy (about $1.7 billion)
-37.8% sales go to flowers (about$2.1 billion)
-21.1% sales go to jewelry (about $4.8 billion)
-More than 51.2% sales go to Valentines Day cards
-35.1% sales go to travel/ entertainment (about $3.6 billion)
-15.8% sales go to clothing (about $2 billion)
-14% sales go to gift cards (about $1.5 billion)
-37% sales go to eating out at restaurants (about $3.5 billion)
 MORE VALENTINES DAY AS A WHOLE
-Singles Awareness Day- for those who do not share the day with a significant
other.. They spend the day on themselves or friends
-for single girls, some call this Galentines Day
Other trends:
-Dating Site deals
-Promos are a big marketing tactic during Valentines Day since many people give a
few gifts to their significant other.
 ONLINE SHOPPING TRENDS
*Most of Ted Bakers consumers are online shoppers:
-few actual store locations (only 17 in the US)
-target demographic (ages 25-34 yrs) falls within the category of most likely to online shop.
Online Trends during Valentines Day
-Online shoppers spent an average of $175.80
-26.1% will research on smartphones for ideas and price comparisons
-30.9% of MEN are now more likely to use their smartphone for purchases
-21.7% of WOMEN are likely to use their smartphone for purchases
-1/3 will purchase on tablets
-Online shoppers who are (18-34 yrs) were more than twice as likely as others to personalize gift
cards with an audio, video clip, or photo
-Valentines Day shoppers wait until the last minute even for online shopping.
 ONLINE SHOPPING TRENDS
Research suggests:
 VALENTINES DAY & LUXURY
-On Average, men with professional careers (ages 25-34 years) spend the most on
Valentines Day on luxury items for their significant other.

*Here are some

motivations for these
luxury purchases:

-Where are they spending

the most???
-Jewelry= 17%
-Clothing=14%

*These purchases are the

closeMEANING if we
combine a promotion during
Valentines Day, then we
may profit more as a brand.
 MARKETPLACE OVERVIEW
According to the Bureau of Labor Statistics, the Economy is doing increasingly
better.

-Since the recession, the economy is doing much better

-Meaning, people are more likely to spend!
 TED BAKERS MAIN COMPETITION DURING
VALENTINES DAY
-Next- (Flowers)
-Spade- (Last minute gifts for him/her)
-Heizberg Diamonds (jewelry)
-Blue Nile (jewelry)
-Ralph Lauren (Mainly personal scents and outfits for a date)
-LK Bennett
-Thomas Pink
-Marks & Spencer
-Tiffany (jewelry) -The Valentines Day gift guide
 COMPARING TO THE COMPETITION

Many Teds competitors use promotions and/or provide additional services to consumers.
Ted Baker also provides additional service such as:
-grooming rooms- (a brilliant idea so the women can shop longer!)
- laundry services w/ a purchase
 CUSTOMERS LOVE THESE ADDITIONS

*By promoting additional services Valentine deals around the holiday, more
people will flock to Ted Baker!
 COMPARE/CONTRAST TO COMPETITORS

VS.

Ted Baker Christmas window display

Kate Spade Christmas ad

VS.

Marks and Spade shoe ad

Ted Baker Shoe ad
TED BAKER VS. COMPETITORS VALENTINES
ADS

Ted Baker V-day ads Tiffanys V-day ad

Blue Nile V-day ad

Kate Spade V-day ad

 IDEAS FOR VALENTINES DAY AT TED BAKER
*Create the image in advertisements as if Ted Baker is a Valentine resort.
-The theme could look luxurious and Valentines Day themed~ A Romantic Escape
-Ted Baker could offer additional services and promotions leading up to the holiday.
-Offer promotional deals with clothing/ jewelry purchases.
-Discounts on a dinner or a live entertainment
-Sell chocolates and flowers alongside clothing/ jewelry purchases
-Create a chance to win a vacation to an actual resort for Valentines Day
(This will cause customers to not wait until last minute to make purchases!)
-Promote this campaign all over social media and the internet (where the target
demographics are).
(and also since it will be easy to click on a link to Ted Baker Londons website, since
this is where the consumer will most likely be shopping)
 REFERENCES
Google. Digital image. Google Images. (Web. 2016). Retrieved from
https://images.google.com/
Hong, P. (2015). 38 Surprising Valentines Day Statistics Marketers Will Love.
Momentology by Linkdex. Retrieved from http://www.momentology.com/4500-
valentines-day-statistics-for-marketers/
Mintel. (2016). Mintel/ Academic Reports. Retrieved from
http://academic.mintel.com/homepages/guest/
Ruddick, G. (2013). Ted Baker chief Ray Kelvin is as unique as his brand. The
Telegraph. Retrieved from
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10376240/
Ted-Baker-chief-Ray-Kelvin-is-as-unique-as-his-brand.html
U.S. Bureau of Labor Statistics. (2016). The U.S. Marketplace overview of the Economy.
United States Department of Labor. Retrieved from http://data.bls.gov/cgi-
bin/srgate