Trong bi vit trc http://nhahangtuyetnhi.vnweblogs.

com c ni n vn
m nh hng cn bao nhiu tin vn th trong bi vit ny mnh s chia
s vn kinh nghim v k hoch khi m nh hng.
Nhng kinh nghim, t vn m nh hng sau y s gip bn c nhng
bc chun b tt nht trc khi c nh kinh doanh mng ny

Cho d bn m mt nh hng va v nh, hay mt nh hng hin i, nh

hng Vit truyn thng hay nh hng theo phong cch Chu u hin i th
cng nn tham kho bi vit ny!
Bc 1: Huy ng vn v c tnh chi ph m nh hng
Ti chnh l mt trong nhng yu t hng quyt nh quy m thm ch l
thnh bi ca mt k hoch kinh doanh nh hng. Nu bn c d nh m
mt nh hng ln, sang trng th chc chn vn ca bn cn phi nhiu.
Nu bn vn cha c vn kinh doanh th chc bn cn phi ku gi
theo nh u t hoc cng gp vn lm n.

Khi c vn, bn cn ln k hoch ti chnh l trc v sau khi khai

trng s cn nhng hng mc cng vic g? Chi ph nh th no.

Sau khi bn tnh ton c chi ph trc khai trng th bn cn c k

hoch tnh ton chi ph sau khai trng, v trong khong 3 thng u s
khng mang li nhun thm ch l b l na.

Bn tham kho bi vit: M nh hng cn bao nhiu vn

Bc 2: Trang b vn kin thc v kinh doanh nh hng
S lng nh hng mc ln ngy cng nhiu cho nn vic cnh tranh
trong th trng ny l v cng khc lit. Vic kinh doanh nh hng khng
ch i hi lng say m m cn cn kin thc am hiu v mi mt. Do
nu mun thnh cng lnh vc ny th bn cn trang tr 5 nhm kin thc
v kinh doanh nh hng:

Trang b vi kin thc l bc khng th thiu thnh cng khi kinh

doanh nh hng
Kin thc v t chc v qun l lm sao to c phong cch ca nh
hng, gi chn c nhng nhn vin gii

Kin thc ti chnh tnh ton hiu qu u t, im ha vn.

Kin thc v Marketing bit cch nh v thng hiu nh hng, n u

xu hng tng lai

Am hiu v thc n mn n, ru p ng ngay lp lc nhu cu ca

khch hng hoc gp cng bp trng thay i thc n mi li cun,
hp dn hn.

Kin thc v an ton thc phm: yu t ny lun c t ln hng u v

l iu m nn uy tn khi kinh doanh nh hng, do m bn cn tm hiu
nhng quy nh v ATTP ca a phng thc hin cho ng.

L ngi ng ra qun l nh hng th bn phi chc rng mnh c kin

thc, c s am hiu v nhng kha cnh ny.

Nu bn vn cha c kin thc th bn c th tham kho kha hc qun tr

nh hng: Ti y
Bc 3: Xc nh th trng mc tiu ca nh hng
Khi kinh doanh bt c lnh vc no th bn cng cn v ra c chn dung
ca khch hng mnh l ai. T nh hng c k hoch nhng nhu
cu, th hiu ca h, v chng ta nn c gng phc v nhng nhu cu m
h cn th bn s kinh doanh thnh cng.
Bn c th phn on th trng theo thu nhp, theo tui hay c th
nh hng tm hiu c im ca tng i tng c th ra cch
thc kinh doanh ph hp. V d nh khi phn on th trng theo tui,
bn s thy c, th h khch hng sinh t nm 1980 tr v sau thng
thch ci mi, nng ng, d b cun theo tro lu, Hay th h sinh t
1965 1980 l nhng ngi c s nghip n nh, yu thch s sang
trng, quan tm n nhng gi tr thc cht

Da vo nhng c im ca tng i tng khch hng phn tch, bn

s la chn c i tng khch hng mc tiu c cch thc phc v
hiu qu nht.

Bc 4: La chn a im kinh doanh nh hng qun n

Thin thi, a li, nhn ha 3 yu t to ra s thnh cng ca cng vic
kinh doanh. Vy nn a im l mt trong nhng iu m bn cn lu
khi chn a im kinh doanh.

Khi la chn a im m nh hng bn cn phi lu n nhng yu t

sau y:

Giao thng: Xem xt lu lng ngi qua li hng ngy, a im c thun

li khch hng mc tiu ca nh hng dng chn hay khng, c im
khch dng xe hay khng
Lch s ca a im: bn cn phi tm hiu a im ny trc lm g,
kinh doanh g v ti sao h khng kinh doanh na v quyt nh bn/ cho
thu li.

Gn nh hng khc: nhng nh hng khc gn k c nh hng n doanh

s hay tc ng tiu cc, tch cc nh th no n hot ng kinh doanh
nh hng ca bn?

Quy hoch pht trin: tm hiu k hoch quy hoch ca a phng bit
a im bn nh mua/ thu li trong tng lai c cn phi thay i g
khng?

Bc 5: Thit k khng gian v ni tht nh hng

Phong cch tin dng chnh l 2 yu t lm nn mt khng gian nh hng
tiu chun. Vi khu dnh cho khch, da trn nhng s thch ca i tng
khch hng mc tiu, bn cn bn bc vi ngi thit k lm sao b tr
khng gian, ni tht va to c phong cch ring bit ca nh hng
nhng phi ph hp vi th hiu ca khch hng m bn ang hng ti.

Bc 6: Tuyn dng nhn vin

Nhn s cng l yu t quan trong to nn s thnh cng. Vy nn khi
tuyn dng bn cn phi ch trng nhng kin thc, kinh nghim m h c
c trc khi ng tuyn vo v tr .

nhn vin gn b lu di vi nh hng th bn xy dng mt mi trng

lm vic thn thin, to s gn kt gia cc b phn trong nh hng, c mt
ch i ng hp l, c l trnh tng lng c th v to iu kin
nhn vin c thng tin, pht trin.

Bc 7: Ln thc n cho nh hng

y l iu bt buc ri, kinh doanh nh hng th cn c nhng mn c
bit, nh trng v s thch ca khch hng m bn ang hng ti.

Bn hy lm vic vi u bp c th ln c thc n nh hng mt

cch hp l. Nu nh hng c phc v i tng khch hng l tr em th
cng cn thit k mn vi khu phn nh hn.

Bc 8: Ln k hoch Marketing v qung b

kinh doanh thnh cng v pht trin th k hoch marketing v qung b
thng hiu v hnh nh l iu v cng quan trng. Trong thi bui kinh
doanh kh khn, i th cnh tranh th bn cn phi c chin lc to ra
s thu ht nhiu khch hng.

Hi vng vi bi vit ny s gip cho cc bn c c nhng kin thc c

bn trc khi vo kinh doanh nh hng hoc c cng th p dng cho nhiu
vic kinh doanh ca cc bn na.

Ngun bi vit: http://nhahangtuyetnhi.vnweblogs.com/a309832/tu-van-

kinh-doanh-mo-nha-hang-can-nhung-gi.html