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MANAGEMENT
INFORMATION
SYSTEMS
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MANAGEMENT
INFORMATION
SYSTEMS
Tenth Edition

James A. OBrien
College of Business Administration
Northern Arizona University

George M. Marakas
KU School of Business
University of Kansas
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MANAGEMENT INFORMATION SYSTEMS

Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue
of the Americas, New York, NY, 10020. Copyright 2011, 2009, 2008, 2006, 2004, 2002, 1999, 1996,
1993, 1990 by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication may
be reproduced or distributed in any form or by any means, or stored in a database or retrieval system,
without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to,
in any network or other electronic storage or transmission, or broadcast for distance learning.
Some ancillaries, including electronic and print components, may not be available to customers outside
the United States.
This book is printed on acid-free paper.
1 2 3 4 5 6 7 8 9 0 DOW/DOW 10 9 8 7 6 5 4 3 2 1 0
ISBN 978-0-07-337681-3
MHID 0-07-337681-7
Vice president and editor-in-chief: Brent Gordon
Editorial director: Paul Ducham
Director of development: Ann Torbert
Senior development editor: Trina Hauger
Vice president and director of marketing: Robin J. Zwettler
Marketing manager: Sarah Schuessler
Vice president of editing, design and production: Sesha Bolisetty
Senior project manager: Bruce Gin
Buyer II: Debra R. Sylvester
Senior designer: Mary Kazak Sander
Senior photo research coordinator: Jeremy Cheshareck
Photo researcher: Poyee Oster
Media project manager: Cathy L. Tepper
Cover design: Gino Cieslik
Interior design: Maciej Frolow / Brand X Pictures
Typeface: 10/12 Janson
Compositor: Aptara, Inc.
Printer: R. R. Donnelley

Library of Congress Cataloging-in-Publication Data

OBrien, James A., 19362007

Management information systems / James A. OBrien, George M. Marakas.10th ed.
p. cm.
Includes Index.
Includes bibliographical references and index.
ISBN-13: 978-0-07-337681-3 (alk. paper)
ISBN-10: 0-07-337681-7 (alk. paper)
1. Management information systems. I. Marakas, George M. II. Title.
T58.6.O26 2011
658.4038011dc22
2010027295

www.mhhe.com
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Dedicated to our families and our friends. You make

everything possible.
The world of information systems presents new and
exciting challenges each and every day. Creating a text-
book to capture this world is a formidable task, to be
sure. This, the 10th edition of Management Information
Systems, represents the best we have to offer. We take
pride in delivering this new edition to you, and we thank
all of you for your loyalty to the book and the input you
provided that was instrumental in its development. Your
continued support fills us with joy and a sense of both
accomplishment and contribution.
We are also pleased and excited to welcome a new
member to our writing family. Miguel Aguirre-Urreta
has joined us in the creation of the materials contained
herein. His work and effort on the Real World Cases and
blue boxes will be apparent as we bring you new cases
in every chapter of the book. Please join us in welcoming
Miguel to our family.
On behalf of Jim, Miguel, and myself, please accept
our sincere appreciation for your support and loyalty. As
always, we hope you enjoy and benefit from this book.