Assignment Details

Name of School School of Art and Society

Course & Year Group FdA Photography Year 2
Module Leader Richard Peregrine
Module Support Martyn Pearson and Paul Hill

Module Title & Code

Technology and Innovation / IA22011

Learning Outcomes Assessed in this assignment

1: Realise the importance of historical and contemporary photography technology and

innovation
2. Use safely and proficiently technology and techniques new to them to produce
effective photographs
3. Place modern innovative technology and innovative practice within an historical
context
4. Efficiently manage image files through capture, storage and print using appropriate
software and hardware

Weighting: 100% You must achieve each of the outcomes to achieve a

pass grade in this assignment. To see how your final
Word Count/Equivalent portfolio 80% grade has been determined please see the guidance
Supporting Material 20% on marking criteria

Formative Assessment
Tuesday 12th May 2017 @
Deadline for Submission
10am
Task

Background

The last 25 years have seen more technological change in photographic technology, than in the 125 years that
proceeded it. Professional photographers, photography educators and photo-enthusiasts have all needed to
develop the ability to develop their range of equipment and methods of workflow constantly. This involves
keeping a check on technology evolution on sites such as DP Review (www.dpreview.com) and from journals
such as the British Journal of Photography (www.bjp-online.com). Photographers can also visit trade events
such as Photokina or The Photography Show to keep up to date.

For every successful innovation, there are numerous unsuccessful or less successful developments. Companies
have to market new products to secure market share and gain revenue for development. In an era that has
seen manufacturers gain market share such as Nikon, Canon, Adobe and Ilford, household names such as
Kodak, Agfa, Minolta and Contax have all but disappeared from the Marketplace.

Task

Create a blog section or a module log to document evidence of personal research for the following:

1. 10 commercially unsuccessful photographic products or technologies since 1992

2. 10 milestone products that have created a benchmark for photographers since 1992
3. An illustrated explanation and diagram of your current personal technology map listing skills,
abilities, familiar technologies and processes
4. 5 future predictions for photographic technology to happen before 2022 and why?
5. A diagrammatical statement of your ideal equipment needs for capture and image production for
the next phase of your career

Present your work in a file/log or as a sign-posted section on your blog site. Additionally you will be invited to
participate in a round the table seminar where you can discuss your own findings for the five sections above.
Module Title _______________________________________________Module Code_____________

Feedback Grade Percentage Mark

Min Max
A+ 90 100
A Excellent 80 89
A- 70 79
B+ 67 69
B Good 64 66
B- 60 63
C+ 57 59
C Satisfactory 54 56
C- 50 53
D+ 47 49
D Weak 44 46
D- 40 43
F1 Marginal Fail 32 39
F2 Fail 18 31
F3 Poor Fail 8 17
F4 Very Poor Fail 0 7

% Formative Grade

% Summative Grade
UCBC - FdA / BA (Hons) Photography
Assignment / Task Feedback
Student_________________________________________________Tutor_
_____________________________

Module: Technology and Innovation

Date___________________

Outcome Fail Weak Satisfactory Good Very Excellent

(F4, 3, 2, (D-, D, D+) (C-, C, C+) (B-, B) Good (A-, A,
F1) (B, B+) A+)
1: Realise the importance of historical and
contemporary photography technology and
innovation
2. Use safely and proficiently technology and
techniques new to them to produce effective
photographs
3. Place modern innovative technology and
innovative practice within an historical context
4. Efficiently manage image files through capture,
storage and print using appropriate software and
hardware

Good Practice Three Points

Room for Improvement Three Points