Hasbro (an abbreviation of its original name, Hassenfeld Brothers) is

an American multinational toy and board game company. Hasbro is the third
largest toy maker in the world with revenues of approximately $4.45
billion. Hasbro acquired the trademarks and products of Kenner, Parker
Brothers and Milton Bradley, among others. Among its toy and game products are
the iconic Monopoly board game. They are operating in North America, Latin
America, South America, Asia Pacific and Europe. They have more than 5,800
employees.

In the 1990s, Hasbro chose SAP, a German enterprise application software

corporation, to provide its enterprise resource planning (ERP) system. Hasbro
implemented SAP/R3 and supporting business processes on a broad scale in 27
business units. This sweeping deployment, however, was tempered with
customization to suit local needs containing only minor variations, such as
Hasbros order-to-cash process. The order-to-cash process entails order placement,
fulfillment, shipment, invoicing, and payment.

Answer 1To cope with the large employees size of 6,000 in different countries the
management technique is hard to maintain and regulation. The contemporary
system used implemented standard business process causing individual office use
different terminology for a single step. There is no central control and
standardization that is need for coordination between branches and business units.

Answer 2 they have best tool available for quickly accessing and interpreting
trends in sales data. They improved analysis of point of sale data to gain clearer
understanding. They maintained data consistency across all business process
achieving reliable data passes. The collaboration of business units to share
information that are available globally with unified vision.