Jorge Fernndez Membrive

Benchmarking examples:

The BMW 3 Series is considered to be a performance benchmark for sedans worldwide

and one of the few vehicles that have gained a great variety of industry awards in the past
years. For more than 30 years, the BMW 3 series has set the standard for entry-level
luxury sedans and it has been the main benchmark against which other competitors have
compared themselves.
In 2014, the BMW 3-series is ranked 1st out of 22 upscale midsize cars and is considered to
be one of the top performing cars in its class, thanks to its powerful engine and bright
handling. The main things reviewers are impressed with are not only the spacious cabin
and general high-quality, but also the five different refined engine options.
In regards to performance and benchmarks for the automotive industry, BMW brings
excellence in terms of comfort and efficiency. Moreover, competitors have to look at the
precise fuel-saving electromechanical steering and suspensions systems.
Besides this, occupant safety is another key benchmark. The BMW 3-Series comes with
dual front, front side, front knee and full-length side curtain airbags, all these in addition to
stability control and traction systems. Also in regards to driver security, BMW includes
several options like Assist eCall, a Lane Departure Warning system, an Active Blind Spot
Detection system and an Attention Assist system that can analyze the drivers behavior and
can display a coffee cup icon, suggesting a break for the driver, if it detects signs of
exhaustion.