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Reference list for Academic Skill Assignment.

Erdener K. and Kucukemiroglu O. (1993) Successful marketing for survival: The airline
industry. Management Decision, 31(5), Pp 32. Available at:
https://search.proquest.com/docview/212079118?accountid=187193 [Accessed 23 October 2017]

Hanke M. and Teo T. (2003) Meeting the Challenges in Globalizing Electronic Commerce at
United Airlines. Journal of Information Technology Cases and Applications. Available at:
https://search.proquest.com/docview/214909914?accountid=187193 [Accessed 22 October 2017]

Koch S. and Tritscher F. (2017) Social media in the airline industry: acceptance of Social
seating. Journal of Hospitality and Tourism Technology, 8(2), pp.256-279.
doi:10.1108/JHTT-11-2016-0078

Pagiavlas N., Marburger P., Stratmann M. and Young S. (2005) Mobile business -
comprehensive marketing strategies or merelyit expenses? A case study of the US airline
industry. Journal of Electronic Commerce Research, 6(3). Available at:
https://search.proquest.com/docview/236640375?accountid=187193 [Accessed 20 October 2017]

Pustay M. (1992) Towards a Global Airline Industry: Prospects and Impediments. Logistics and
Transportation Review. Available at:
https://search.proquest.com/docview/197444903?accountid=187193 [Accessed 21 October 2017]

Trethway M. (1990) Globalization of the Airline Industry and Implications for Canada. Logistics
and Transportation Review. Available at:
https://search.proquest.com/docview/197436835?accountid=187193 [Accessed 22 October 2017]

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