Apple Inc.

Research and Analysis

Meet the Team
Blake Allison

Tyler Gebauer

Fernanda Ochoa

Brittney Robison

Melissa Vigil
Agenda Situation
Stakeholders
Stakeholder Analysis
Summary
Q&A
 Situation
Narrative Disconnect: Privacy

Goal: Narrative Perspective Shift

Gov.
Stakeholders Consumers Employees Summary
Bodies
Stakeholders
Governmental bodies
Consumers
Employees

Gov.
Consumers Employees Summary
Bodies
Governmental Bodies

Consumers Employees Summary

Consumers
Product & Device
Security

Online Identity Theft

Employees Summary
 Boston Consulting Group

//www.bcgperspectives.com
Employees

Sunday is a work night for everybody at

Apple because its the exec meeting the
next day. So you had your phone out
there, you were sitting in front of your
computer, it didnt matter if your favorite
show was on [] You were basically on
until, like, 2 oclock in the morning

-- Don Melton (engineer who started the

Safari Project)

Summary
 Summary
Disconnect Stakeholders
Privacy Governmental Bodies
Consumers
Employees