RULES AND

GUIDELINES
At a glance
Asian Paints presents a unique marketing competition in an industry
which is one of its kind. It is an industry which exhibits characteristics
of both FMCG and FMCD sector.

CANVAS is a multi-level challenge in this industry, where you get an

opportunity to work on a live business problem, meet senior and
seasoned professionals, meet our business partners and get a
chance to earn yourself a PPI* and win attractive cash prizes.

Snapshot
CAMPUS ROUND
Registrations open on campus
Case is launched on 14 campuses across the country
Live business challenge for students to work on
The top 2 teams are selected on each campus winners
and runners-up

*PPI only for second year students

NATIONAL ROUND
The winning teams from each campus compete with each other for
the national round
Additional complexities to the first case shared
Market visits with business Associates from Asian Paints to
gain insights
Cash prizes and a chance to get PPIs*
Chance to present to the Asian Paints CEO and other senior Leaders

Eligibility
This competition is open to all (both first and second year)
the students of the flagship programs of the following
management institutes:
IIM A, IIM B, IIM C, IIM L, IIM K, IIM I, XLRI , FMS, MDI, SIBM,
SJMSOM, NITIE Mumbai, SP Jain Mumbai and NMIMS Mumbai
The participating students can be from any specialization
They should be full time students from the campus
Students on exchange cannot participate
Students who have pursued summer internship in Asian Paints
cannot participate
One person cannot be a member of more than one team
Competition Structure

Each team will consist of 3 members

Each team will need to register with the campus SPOC after having
gone through all the rules and guidelines
You will need to give the following information to your campus
SPOC
Your unique team name
Name of team members
Contact number of each team member
Email ID of each team member

CAMPUS SPOC CAMPUS SPOC

FMS Kushagr Agarwal MDI Pranshu
IIM A Madhujot Madan SIBM Ankit More
IIM B Venkat Rama Subba Rao SJMSOM Naga Sitapathy Nihar
IIM L Jannat Talwar NMIMS Shiv Gandhi
IIM K Abhishek Patel SPJIMR Madhur Sethi
NITIE Tejas IIM-I Prithviraj
XLRI Moinak Mukhoty IIM C Akshat
Timeline
25th October
Registrations opened and case shared with campus

4th November
Last date for registration

15th November
Last date for submissions

22nd November
Announcement of campus winners

24th November
Additional inputs to the case shared with finalists

25th November to 2nd December

Market visit and query resolution for finalists

8th December
Final round submission

13th December
Grand finale
Stages
CAMPUS ROUND
Each team will need to submit a 5 slide presentation to the
campus SPOC by 15th November 17.
First slide should contain team details, other slides are for analysis
or deliverables to the problems. Any supporting excel sheets etc.
will need to be sent separately in a folder. Any references should be
given due credits.
Zip the files together as a submission; Naming Convention:
InstituteName_TeamName_CANVAS18
Each team will need to submit a 5 slide presentation to the
campus SPOC by 15th November 17.

NATIONAL ROUND

The winning teams selected from all the 14 campus winners will
compete at the national level
There will be a live business challenge given in extension to the
case of first round
The national level finalists will also get an opportunity to visit the
market and meet people associated with Asian Paints to prepare
for this round
The National level round will be held at Mumbai on 25th November.
The company will arrange for travel and stay for this round
The finalists will get a chance to present to the senior leadership
team headed by the MD & CEO of the company as well as heads of
all functions.
Further details of the national level round will be disclosed after all
the campus round evaluations are completed
Awards
CAMPUS ROUND
The team winning the campus round will get Rs.30,000
and certificates
Campus round runners-up team will get Rs.15,000 and certificates

NATIONAL ROUND
The winning team at the national level will get Rs.2,50,000 and PPIs
The runners up will get Rs.1,25,000 and PPIs

Tips
WHAT ARE WE LOOKING FOR?
All entries should have realistic assumptions and solutions
how do you make sure that they are realistic? For starters,
widen your horizon beyond google
A deep understanding of trade-offs in business cost vs efficiency,
involvement vs margins etc
We love primary research how have you understood the world of
retailing and dcor
Creative and innovative solutions will win our hearts.