Audience profiling

Businesses and consumers need to know their audience

demographics so they can sell and improve their products.
Businesses tend to use quantitative data which is data which
is number based and can be counted. For example heat
magazine found out the gender split average age and
marriage which turned at as follows;
Gender split- 86% female/14% male
Average age- 30
Marriage- 48% married/ 47% single. This then allows the
business to know what kind of thing they need to do to
entertaining them.
Below is a table which is used to categorise the audience
which is what companies use.
Social grade Social status Occupation
A Upper middle class Higher managerial,
administrative or
professional
B Middle class Intermediate
managerial,
administrative or
professional
C1 Lower middle class Supervisory or
clerical, junior
managerial,
administrative or
professional
C2 Skilled working class Skilled manual
workers
D Working class Semi and unskilled
manual workers
E Those at the lowest State pensioners or
level of subsistence widows ( no other
earner)
Casual or lowest
grade workers.