Smooth Radio

Format and description of my radio station

Smooth Radio is part of Global Radio, the largest commercial

radio group in the UK and one of the largest in Europe. The
company owns the three largest brands in commercial radio:
Heart, Capital and Classic FM, as well as LBC, Radio X and Gold.

Genre of the radio station

I would say the genre of Smooth radio is a mix between soul

and R&B as they play artists such as Lionel Richie, Whitney
Houston and Luther Vandross which are associated with this
genre of music
Smooth Radio

Types of programmes the radio station has

FM stations carry local breakfast and drivetime shows on

weekdays, and four hours local a day at weekends, with the
remainder of programming fed from Leicester Square, London.

What is the ratio of speech to music

When I listened to the radio station myself I noticed that there

wasnt too much talking in between each track being played,
however there was a couple of times I encountered where they
began to ramble off a bit which may annoy some listeners who
just want to listen to the music

Smooth Radio

Target audience
The target audience of this radio station is likely to be people in the age range of 40+ as these were the ones
that were around in that era.
The majority of the younger generation may not be familiar with artists associated with Motown as the genre
has died down and the singers aren't as 'mainstream' as they once were in the 60s

Market share
each area has their own specific smooth radio station. The average listener for the Smooth Radio Network is 7.2
hours and reaches 5,104,000 of the population