FINDINGS

1. Around 80% of the respondents think we can/should go global.

Thus it is assumed that we can survive & outperform the competition

at the global level.

2. (40 % {YES} - 60% {NO}) out of 60%, 30% think product related

changes are required while other 70% said advertising & promotion

related changes are required to get good response from overseas

market.

3. 20% home country nationals, 40% host country nationals, other

40% third country nationals. Thus, majority of the respondents

neglect staffing from home country.

4. 10% said {20-30%}, 50% said {31-40%}, and other 40% said {41-

50%} capital should be allotted for overseas operations & expansion.

Thus, majority of the respondents prefer investment bracket of

{30-50%} of total capital available.

5. 35% are in favour of standalone introduction of company to

overseas market while remaining said to go for partnership with

already established firm.

6. 30% favours online expansion while others favour physical

existence in the overseas subsidiaries with majority saying that

there is moderate level of irrecoverable cash outlays for the same if

it fails.
7. 100% of the population agrees that cultural differences &

linguistic barriers will affect our growth & many of them favour

using cultural assimilation & intercultural experience, language

instruction, sensitivity training (dos {generally acceptable &

accustomed behaviour} & dont {offensive/rude/bad behaviour} &

field experience should be given to the expatriates going for

international work assignments.

SUGGESTIONS

1.