The Crown

Molly Schoppert, Autra Namvar, Gaby Lucio

Television Series
Historical drama that follows Queen
Elizabeth IIs reign as the Queen of the
United Kingdom.
Begins with her wedding and features
major key events such as her coronation
and working with Winston Churchill.
Season 1 focuses on the Queens early
reign up until 1955.
Netflix original series that is intended to
last 6 seasons (60 episodes), covering the
queens entire life
Available in all 190 Netflix Territories
New actors casted every two seasons
The Selling Point
Overwhelming praise for the shows direction,
cast performances, writing, cinematography,
production values and accurate historical
accounts have resulted in the series and stars
being nominated and won several awards
89% rating on Rotten Tomatoes.
One of the first non-documentaries about the
British royal family
Gives viewers a glimpse into a usually
untouchable life
Strong female role
The Target Audience and Why
Women age 35-65
Global Audience
Those who love/follow British royalty
How Is It Scheduled
- Netflix releases their series all at once
- Season 1 released November 4, 2016
- Season 2 release date is December 8, 2017

Competition
- The Crown is the leading show in this category
- Shows involving the theme of British Monarchy
- Reign - CW
- The Royals - E!
Product/Advertising Budget
The budget for creating the first
season was around $130 million,
making it the most expensive TV
series EVER
For up to 7,000 different extravagant
costumes
Lifesize replica of the Buckingham
Palace
And a $30,000 wedding dress replica
3 Traditional Methods
1. Main stars appear on talks shows
targeting older women such as Happy Birthday Queen Elizabeth!
The Talk and The View
2. Partner with a major magazine
such as Vanity Fair or Harper's 10 Shocking
Bazaar for an important moment
moments in
or anniversary for the Royal
Family
The Crown
3. Have Claire Foy partner with that happened
Rimmel London and have a The in real life
Crown lipstick line
London Tube in the US
1. Make US major city subways transform to the London Tube
a. Posters that will think youre in England
Pop-Up Museum
- Location: Los Angeles and New
York City Costume Museum
- Opening day have a few cast
members come
- Showcase the costumes from the
show to promote the new seasons
arrival
- At the end of the museum, there
will be an exclusive trailer for
Season 2
Chances for the TV Show
Pros: So far, the show has has
Con: Show hides aspects been reviewed very positively
that tend to grab Audiences are also patiently
audiences (sex and waiting for important story lines
drama) Arrival of royal baby will
increase interest for the show