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1st Chapter Finalled
1st Chapter Finalled
Promotion is the direct way an Organization attempts to reach its public and performed
through elements of Promotional Mix including advertising, sales promotion, personal selling,
public relations and direct marketing. If customer dont know what products and services
provided by the Manufacturer, then business will not survive in todays competitive marketplace.
Effective Communication & Educating the customers is vital to ensure that business generates
sales and profits.
Promotion is the best mode/approach to educating the customers. This helps to inform the
customers about brand & availability of products in the market and the variety of products useful
to them. Education is necessary for everybody including kids, young and old. These are done
using various activities, materials & media types with different techniques and methods.
The right mix of promotional activities suits to the particular business at a particular time
and to then use it correctly to achieve a result. Combination of tools use will depend on the target
audience and communicating, educating with them.
Effective implementation of educating the people towards products of the Company leads
to Demand for the Organization in the Market. It is recommended that during different festive
periods, occasions, organizations should take full advantage of educating the people by
developing an effective and efficient Promotion campaign that can stimulate the consumers
awareness, thereby leading to greater purchase of their products. It will definitely leads to
changes in demand structure & Financial Statements of organization.
Patanjali Ayurveda Ltd. (PAL) today is arguably the fastest growing company in the
Indian FMCG, MEDICAL sector. Patanjali has also been able to develop a large and trustworthy
system of vendors, distributors to ensure that their products are available in every nook and
corner of the country and its products do not fall at the end point of supply chain i.e. product
placement and distribution.
The other big factor in Patanjalis favor is the image of Baba Ramdev. He is a recognized
face all over India and beyond. Patanjali is able to create a brand perception of health and
wellness among the Indian masses, primarily because of Ramdevs & Acharya Balkrishna
gurujisassociation with the brand who are considered to be a veteran of yoga and a firm believer
of Ayurveda.
The main purpose of the study is to identify the awareness of Promotional activities; those are
adopted by various manufacturers engaged in the production of Herbal products, and in specific
relation to Patanjali products.
In order to analyses the efficiency of promotional activities including Educating the public
towards Herbals Products and its Impact on demand & performance of financial Statements. The
study was conducted at Shree Kannika Pharma Bagalkot. The study is based on financial data of
the organization.
OBJECTIVES OF STUDY:
To understand the concept of Herbal Education and various types of Herbal Education
activities.
To study the organizational analysis of Kannika Pharma Bagalkot.
To understand, How Herbal Education activities effects on Organizations Demand.
To know the different ways in assessing the effectiveness of the Herbal Education.
Herbal Education activities effects on Organizations Demand, That will Leads to
changes in Financial Statements or not.
To suggest the company on the basis of Findings of the study.
RESEARCH METHODOLOGY:
The following Methodology has been adopted for the collection of data for the present study.
Primary Data:
The Primary Data is one which is collected for the first time or it is the first hand
information. The data is about the company, its products and services are collected directly from
the manager and the data is also collected through Questionnaires from the customers.
Secondary Data:
The secondary data is one where the information is collected with the help of past records which
are maintained by the organization for its reference. The secondary data collected from various
aspects. That are-
Introduction to study: Introduction, Statement of the Problem, Scope of the Study, Need for the
Study, objectives of the study, Research Methodology, Chapter scheme, Limitations of the study.
CONCEPTUAL FRAMEWORK:
COMPANY PROFILE:
Bibliography
Annexure