Table of content

Serial No. Title Page

1 Executive summary 1

2 Introduction 1

3 Overview of BD police 2

4 Campaign objective 2

5 Target audience 3

6 Messages and research 3

7 Role of BD Police 4

8 PESTEL Analysis of BD Police 4-5

9 Media Communication plan 6

10 Messengers or Spokespeople 6

11 Budget 7

12 Campaign Evaluation 7