Professional Documents
Culture Documents
Cobb Focus Three 2011 (English)
Cobb Focus Three 2011 (English)
C HA N GI NG C ON S UM ER P ER CE P TI ON O F F AR M RE AR ED C H IC KE N
THREE 2011
in this issue
K&Ns leads industry Zambia: Hybrid Poultry 50 years on..........................3
Balkans: Agroziv moving ahead................................3
small broiler farm with 1000 chicks in 1964. News of our people...........................................................8
The growth of Cobb distributor K&Ns in
Pakistan has provided a model for the At that time there was no commercial US flock awards.................................................................8
development of the countrys poultry poultry production in Pakistan. All
chickens were backyard poultry known as
industry which rates among the top ten
Desi, grown mainly by families in small producers with day-old pullet chicks. His
producers in the world. More than 45
numbers around their own homes in the aim was also to put the industry on a
years ago Khalil Sattar recognised the
villages. sound footing, making it commercially
potential to move from domestic to Pakistan was a young independent viable.
industry scale production and his nation, and malnutrition was a
company has triumphed through many major problem, with one out of
ups and downs in the market. four children dying before the
age of five. Poultry would
Today K&Ns is the epitome of a fully provide the quickest and least
vertically integrated poultry business from expensive source of the protein
the production of Cobb parent stock to needed to improve nutrition
the chain of highly rated K&Ns Chicken and Khalil Sattar had the vision
Stores selling chicken and value-added to see this potential.
chicken products in 15 of the largest cities His first flock was reared
in Pakistan. in a spare shed at his familys
It was all so different when the founder, edible oil business. His success
Khalil Sattar, a college student, began a in selling these broilers to
local hotels
encouraged him
to expand his farming His initial venture with layers took him
activities, confounding the to the Babcock Corporation located in
perception at the time Ithaca, upstate New York. Since 1974,
that farm grown chickens through an exclusive franchise agreement,
were inferior to backyard K&Ns is the sole producer and distributor
poultry or birds bought at of Babcock pullet chicks for Pakistans
the roadside and slaughtered market.
under Halal rules in front Broiler breeding began in 1981 to
of the customer. increase the supply of day-old broiler
However, this was very chicks to commercial broiler farmers.
much a start-up venture At that time K&Ns was selling broiler
for Khalil. With availability chicks to farmers who grew them up to
of day-old chicks limiting 5-6 weeks. The business focus then was
industry growth, he on increasing volume - important
decided in 1974 to move commercially for K&Ns but also
Adil Sattar (second left) and his father Khalil (second right) with
Duncan Granshaw and Mohammad Ismail of Cobb at one of into breeding and, developing a strong backbone for the
K&Ns stores in Lahore. Above, possibly the worlds largest chick regarding eggs as the best industry.
billboards - 18 x 6m (60 x 20ft) - as displayed in Karachi, form of protein, he began
Lahore and Islamabad supplying commercial egg continued on page 2
DISTRIBUTOR PROFILE: K&Ns, PAKISTAN
Compartment expectations
To implement compartments, countries
have responded in different ways to set up
the procedures and assessments for their
approved compartments.
Some governments are using the OIE
standards as a basic outline for
compartmentalization. By only utilizing
the OIE standards as the primary
framework for their compartments,
these governments allow companies to
demonstrate the robustness of their
biosecurity programs, epidemiologic links
and disease surveillance systems to meet
the OIE definitions for compartments.
Other governments have additionally
provided industry with stringent criteria
to eliminate potential areas of self-
interpretation or leniency. These strict
guidelines include clearly defined
checklists for biosecurity and management
procedures, expectations for facility
infrastructure, surveillance testing and
biosecurity measures that go well beyond
the basic framework of the OIE criteria.
A final example of Stage 2
implementation is the EU compartment
Epidemiologic isolation of farms is important for disease prevention. Biosecurity measures and standard that provides benchmark criteria
compliance are, however, essential for compartment approval for EU member countries. These EU
4
COMPARTMENTALIZATION: THE NEXT STEPS
Seminars are a very useful way of updating customers with the latest technical advice, as well as enabling them to share experiences
and make new contacts. We report on the series of seminars organised by Cobb and our distributors through recent months.
7
NEWS OF OUR PEOPLE
Poultry Federation
honor for Jerry Moye Flock survey award for Georges
Georges Inc, located in Springdale, Arkansas, was the recipient of the US
Jerry Moye, president
Cobb 500 Sold Flock Survey Award.
of Cobb-Vantress, was
The award is given to the top producing complex with the highest average total
n a m e d t h e 2 0 11
eggs per hen housed. Chance Bryant and Bob Ickes from Cobb presented the award
Industry Leader of the
to Ricky Pinkerton, Georges breeder manager.
Year by the Poultry
Chance Bryant comments: George's breeder personnel have worked very
Federation during the
hard, remained focused on the basics and functioned as a team, making
52nd Annual Poultry
tremendous improvements over the last few years to achieve this performance.
Festival in Ro gers,
We congratulate them on earning this well deserved award."
Arkansas, USA.
The award formerly
titled Man of the Year
has been awarded since 1955 and recognizes
the outstanding achievements of poultry and
egg executives and their contribution to the
industry.
Jerry completed in 2010 a three-year term on
the Poultry Federations board of directors and
is currently serving another term - he is one of
the very few directors to serve two consecutive
terms as chairman.
During his tenure, there was never a job too
small or too large for him to tackle and his
leadership as chairman is well recognized,
says the Federation.
Roger and his wife Joan, who have two studying diet and hybrid interactions in
Joining the team sons and a daughter, will be relocating laying hens.
to Northwest Arkansas.
Roger Vessell, who has Cesar Coto has joined the
been appointed director Dr Annsofie Wahlstrm has Cobb North America Technical
of world marketing for been appointed as nutritionist Service Team, responsible for
Cobb-Vantress, brings for Cobb Europe to serve providing technical advice to
over 26 years of sales and customers in Europe, the Middle customers throughout Central
marketing experience. East and Africa and also be America and the Caribbean.
He has been senior involved in nutritional aspects Cesar, who has been a
marketing manager for of research. technical manager for DSM
the past five years with For the past seven years she Nutritional Products in this
Holt Caterpillar at San has been working with Swedens same region, is a graduate of the University
Antonio, Texas. largest feed company, Lantmannen of Arkansas where he completed a PhD in
Previously he was vice president - Lantbruk, where she was poultry science in 2010 as program
sales and marketing with Columbia poultry feed nutritionist associate in the laboratory of Dr Park
300 in San Antonio and held brand and product manager for Waldroup.
management positions with Rawlings broiler, turkey and breeder He began his studies with a five-year
Sporting Goods. diets. program in animal science in his native
He obtained his BSc in social She gained a masters Costa Rica and after an initial two-year
sciences from the University of degree in animal science period with DSM resumed his studies at
Missouri Rolla, and is currently from SLU, the Swedish the University of Arkansas, gaining an
completing his MBA from Missouri University of Agriculture, MS in poultry science and then in
State University. and then a PhD In 1999 agribusiness.