Advertising campaign

You have been hired to do the advertising for the same company you did your
advertising poster for how convenient!!

Your task will be:

1) Research different advertising mediums you might use and the cost. Including
but not limited to:
Newspaper advertisement with different newspaper companies
Radio advertisement with different radio companies
Television commercial with different television companies
Professional poster printing- list the different companies that offer near Cardston
(might only be Lethbridge) and the prices for different types of posters
Apparel advertising- list the different companies that offer near Cardston (might
only be Lethbridge) and the prices for different types of apparel
Social media advertising- I.e. twitter, facebook, instagram

2) Come up with a rough proposal for your company's advertising campaign. The
details of the advertising campaign are up to you. You have $5000 to spend on
this advertising campaign. Your proposal should include:
What different advertising mediums you are going to use (must use at least 3
different mediums)
Roughly how much you are going to spend on each
Your reasoning for spending different amounts of money on different mediums
Your proposal should be made in excel. I.e. What you are spending on each
advertising company and use a formula to calculate the total

3) Create a keynote presentation that will be your pitch to your company for
your advertising campaign
Your keynote should sell why you chose the advertising mediums you did and
why you are spending what you are spending on each. Remember that an
advertising pitch is kind of like a job interview. You need to impress whoever
you are presenting to (in this case the class) that you deserve this advertising
job.
4) Create an excel spreadsheet that represents how much money you are going to
spend on what for your advertising campaign. Your excel sheet must include:
A numerical value representing how much money you are spending on each
advertising medium
A table
A graph

Researching Proposal- 25 Keynote- 25 Excel spreadsheet- 15

different advertising points points points
mediums- 15 points
 15-12 points- The 25- 22 points- the 25 points- the 15-12 points- The student
student research is students proposal students keynote completed ALL requirements
evident and the students demonstrates demonstrates for the spreadsheet and their
responses are thorough. substantial effort substantial effort spreadsheet shows
substantial effort

12-9 points- The 22- 17 points- the 25- 20 points- the 12-9 points- The student
student research is students proposal students keynote completed MOST
evident and the students demonstrates demonstrates requirements for the
responses are adequate significant effort significant effort spreadsheet and their
spreadsheet shows
significant effort

9-7 points- The 17-15 points- the 20- 15 points- the 9-7 points- The student
students research and students proposal students keynote completed SOME
responses are vague. demonstrates demonstrates requirements for the
adequate effort adequate effort spreadsheet and their
spreadsheet shows adequate
effort

7 points and under- the 15 points and 15 points and 7 points and under- the
student's research is under- the students under- the students students spreadsheet is
incomplete. proposal is proposal is incomplete
incomplete incomplete

Total = 100 points