REMINDER: Media Alert

WHEN:
Sunday, November 2, 2014
Parade lineup 1:30pm
Parade starts 1:45pm
Parade ends 2:00pm
Festival 2:00pm - 7:00pm

WHERE:
Parade route starts at Philadelphias Magic Gardens (1020 South Street)
Parade ends on the 400 block of South Street

WHAT:
South Street Headhouse District will host the Dia de los Muertos (Day of the Dead) Festival and Parade.
Children and adults will come in costume and share food, art, music and fun with their extended community,
both living and dead. While waiting participants will pay homage to deceased family members and friends by
writing a chalk message in front of the specially created ofrenda, or altar offering up gifts to the dead. The
parade will feature spectacular giant puppets, dancing skeletons, traditional Mexican music, strolling
costumed spirits and a funeral hearse (provided courtesy of McGuinness Funeral Home). Additionally,
participants can enjoy face painting, art demonstrations with Joel Garcia from the Eyes Gallery, Frido Kahlo
look-alike contest hosted by the Eyes Gallery, skull tile making, and food and drink from six food trucks. All
festival activities will take place on the 400 block, which will be closed to traffic.

WHY:
Coming back after a twelve year hiatus, this popular celebration returns to honor departed loved ones while
celebrating the circle of life. After all these years, we are proud to bring this beloved festival and parade back
to Philadelphia, said Executive Director Michael Harris. It will be a day to celebrate those we have lost,
contemplate our existence and reaffirm our ties with our ancestors.

VISUALS:
*Specially created ofrenda, or altar to pay homage to deceased family members
*Strolling costume spirits
*Live mariachi performances
*Funeral hearse
*Interactive art demonstrations
*Dancing skeletons

SCHEDULE OF ENTERTAINMENT:
* Mariachi Pedro Villaseor (1:45pm to 2:30pm)
* Los Straitjackets (2:45pm to 3:30pm)
* Fuego Nuevo (3:30pm)
* Tonantzin Coatlicue (3:45pm to 4:15pm)
* Grupo de Danza Nuevo Mexico (4:30pm to 5:00pm)
* Grupo Cenzontle (5:15pm to 5:45pm)
* Ensemble de Folklore de la Escuela de Msica del Estado de Hidalgo (6:00pm to 7:00pm)

Please confirm media coverage by contacting Kory Aversa at 215-840-9216.

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Day of Contact:
Kory Aversa
Aversa PR & Events
215-840-9216
kory@aversapr.com

Alternative Contact:
Michael E. Harris
Executive Director
South Street Headhouse District
(215) 413-3713
mikeharris@southstreet.com