[Lesson Title] TEACHER NAME PROGRAM NAME

Program Information

Ethos, Pathos and Logos in Advertising Linda McBride Warren County Career Center

[Unit Title] NRS EFL(s) TIME FRAME

Supportive Arguments or Fact/Opinion in Advertisements 4 45 60 minutes

ABE/ASE Standards English Language Arts and Literacy

Instruction

Reading (R) Writing (W) Speaking & Listening (S) Language (L)
Foundational Text Types and Comprehensio S.4.3 Conventions of
Skills Purposes n and S.4.1 Standard
Collaboration English

Key Ideas and Production and Presentation of Knowledge of

Details Distribution of Knowledge and Language
Writing Ideas
Craft and Research to Vocabulary
Structure Build and Acquisition and
Present Use
Knowledge
Integration of Benchmarks identified in RED are
Knowledge priority benchmarks. To view a
and Ideas complete list of priority
benchmarks and related Ohio
ABLE lesson plans, please see
the Curriculum Alignments located
on the Teacher Resource Center.

Ohio ABLE Lesson Plan Ethos, Pathos and Logos in Advertising

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 LEARNER OUTCOME(S) ASSESSMENT TOOLS/METHODS

Students will be able to evaluate sound reasoning relevance Exit ticket-have students write down or identify an
in advertisement. advertisement that exemplifies at least one of the advertising
strategies.
Lesson 3.1: Ads in Common Core Basics

LEARNER PRIOR KNOWLEDGE

Ohio ABLE Lesson Plan Ethos, Pathos and Logos in Advertising

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 INSTRUCTIONAL ACTIVITIES RESOURCES

1. As students come in the room have pathos, ethos and Chalk/white board
logos in advertising written on the board.
a. Teachers can print the Ethos, Pathos or Logos Copies of Ethos, Pathos or Logos Images for student use (attached)
Images.
b. Then distribute into 5 different stations.
Ethos, Pathos or Logos Answer Key (attached)
c. Next have students go to each station and record
what type of persuasion (ethos, pathos or logos) is
being used on their sticky note. Tell students to save Sticky notes for student use
their answers for discussion. (Most will NOT know
the terms but encourage them to still participate.) If Ngiangre. (2013, November 20). Ethos logos pathos ppt. Retrieved
they are really stuck you can advise them to think in from http://www.slideshare.net/ngiangre/ethos-logos-pathos-ppt?
terms of emotions, ethics or facts to make their qid=b2d69143-4327-49cd-a5a2-
choices. 254b32bee535&v=&b=&from_search=6
d. Alternate Option: If the instructor would prefer the
instructor can show slides 4-6 in the PowerPoint
Computer with Internet access
and have the students record whether it is ethos,
pathos or logos for each.
Projector/ability to project
2. After everyone has completed the stations share the correct
answers with the class. Ask them what their reactions or Common core achieve: Mastering essential test readiness skills
describe them. (Looking for giving facts, playing toward (Reading & Writing). (2015). Columbus, OH: McGraw-Hill Education.
emotions/feelings or related to ethics.) If they dont come up
with all of these, that is fine as it will discussed in the
following steps. Common core basics: Building essential test readiness skills (Reading
& Writing). (2015). Columbus, OH: McGraw-Hill Education.

3. Explain to the class that this is an important skill for the GED
because they will have to determine the purpose of readings Advertising resources:
and writings. Another way to look at this concept is
determining fact from opinion. Digital Photo Advertising - Lessons - TES. (n.d.). Retrieved
from https://www.tes.com/lessons/nAr4hYrr40fIeQ/digital-
4. Encourage each student to take notes on the types of photo-advertising
persuasion that was discussed.
Assignment #3: Advertisement. (2014, October 01). Retrieved
Ohio ABLE
5. Lesson
ExplainPlan Ethos,that
to students Pathos and Logos
advertisers in their
target Advertising
audience from
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 DIFFERENTIATION

TEACHER REFLECTION/LESSON EVALUATION

Reflection

ADDITIONAL INFORMATION

Ohio ABLE Lesson Plan Ethos, Pathos and Logos in Advertising

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 Ethos, Pathos or Logos Images

Ohio ABLE Lesson Plan Ethos, Pathos and Logos in Advertising

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 Ethos, Pathos or Logos Answer Key

Michael Jordan- Ethos

7Up-Logos
Dog-Pathos
Heinz- Ethos-the ketchup bottle shaped out of tomatoes, only the best for their customers and they care for them
Logos- the ketchup bottle shaped out of tomatoes, implying all natural

Covergirl- Pathos-Taylor Swift and the image of perfect skin

Logos-description of the product (words) - new nature luxe foundation.
Ethos-credibility of the product listed at the bottom

Ohio ABLE Lesson Plan Ethos, Pathos and Logos in Advertising

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