UNIVERSITI KUALA LUMPUR

UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL

( YOUR PROGRAM for example)

BBA (Hons) IN MANAGEMENT AND ENTREPRENEURSHIP

Subject Name:

Subject Code:

Class Code:

Students Name Students Matrix No. Students Contact No.

Semester:

Lecturers Name:

Date of Submission:

Signature:

***
Font: 12
Spacing: 1.5
Type Styles: Times New Roman
MR. SIDIS CLASS
EIB11303 PRINCIPLES OF MARKETING
19TH OCTOBER 2017

Assignment 1: Question

A company or market offer can be differentiated along several lines. Find Asian
advertisements for several competitors in a particular industry. Using the
advertisements, demonstrate how the companies differentiate themselves with
respect to products, services, prices, and image. Which company seems to be
more successful in the differentiation attempt? Explain.

Instructions:

This assignment must be type-written using type style Times New Roman, font 12 and
1.5 line spacing.

Your assignment MUST be comb binded.

Submission of this assignment is due on:

Date:8 th November 2017
Time: 10.00 am
Place: In my room at level 13A

Late submission of assignment will NOT be entertained.

This is an individual or group assignment NOT exceeding 4 members.

You MUST include references at the end of the assignment using APA format

Write down the assignment question before you begin. You MUST page your
assignment.

Any form of plagiarism if detected will result in student(s) getting 0 (zero) mark.

You MUST follow the format of the front cover page as shown above.

Failing to follow any of the instructions above will result in student(s) getting 0 (zero)
mark.

GOOD LUCK