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" " " "
" " " " .
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Metanarratives
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: :

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: :

Materialization of Ideology .

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Discoursive .
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" "
Understanding Media .

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The Media is the Message.
Informing .
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: :

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Facts
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Patterns
Stereotypes .
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 .13

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.14 Generalizability
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) :


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 Representation
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Immanent Critique

Self-Reflection .
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Common Denominator .
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Hyperreality .
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Remaking .

) :

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. Fetishism of
Commodities .


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Simulacra . .
Representation
Simulation
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Fetishizer .
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) :

Fragmentation Totalization



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Fragmentized Totalized
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Integration Normalization .
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Private .

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: :

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Post-Structuralist
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Linguistic Turn .

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