Professional Documents
Culture Documents
cyber laws
gst launch
5 education reforms
small business on indian economy
jio business model-
4. Handy Formulae
Market Size: Estimating the market size would basically mean, how many new products
will be required in the next year.
# Products required per year= # existing products that get obsolete + # new
products required
= Q/n + r*Q
Occupancy: This is valid for any situation in which there are a particular number
of places and a partial number of them are occupied. Thus, like a bus, theatre,
stadium etc. have n seats and a fraction of them are occupied.
Example : Avg occupancy of a particular bus is 70%, then if there are 100 seats, at
any point in time on an average 70 seats will be occupied.
5. Miscellaneous
Example : Q: What is the market of roses in India?. Here, you must think that
roses are not just sold as a flower but also is a raw material for the production
of rose water. Hence, it is important to include this hidden application in your
guesstimate.
Example: During the course of investigating any costs for a guesstimate of total
costs, you might encounter a situation like, what is the cost of potatoes per Kg
and you have no freaking idea. Solution: Estimate the weight of a samosa (30g) and
the cost of the cheapest one that you have eaten (say, Rs 5) and assume a % of this
samosas cost which would come from the potato ( say, 20% : This number is low
because oil is an essential component in samsosa making which is definitely
expensive) . Thus, the cost of potatoes in Rs per Kg then is = (5*20%)/(0.030) ~
35.