Article - Topics How to write a composition? Give the article a title, ‘Write in paragraphs. Bach paragraph should explain one thought and the first sentence should introduce! summarise it, [tis called a topie sentence, Faave the next line empty to indicate that you start a new topic with the new paragraph. Introduction: Its short paragraph fo give the reader a general idea of the topic. It should attract the reader's attention, Main body: It consists of two or more paragraphs, developing the topie Conclusion: It should include final thoughts/ comments about the fopie. ‘Task 1 You are a journalist of a tourism magazine, The magazine would Tike to atyact NS foreign tourists to Hungary. You are given a task to write a promotional article about transport networks in the country. Write the article in about 150-200 words. Include the following points: * forms of transport rent-a-car service + additional services and programmes «leisure and sports facilities ‘Taste 2: You ate the PR Manager of a newly opened convention centre, You want fo advertise your conference centre in a business magazine, Write a promotional article in about 150-200 words. Include the following points: advantages of location conference facilities catering {eisure and sports facilities ‘task 3: You ate a journalist ofa tourism magazine. The magazine would lke fo promote traditional Hungarian souvenirs. “Write the article in about 150-200 words. Include the following points: «mention some typical gifts + places where they can be bought «gifts for different age groups © related folk festival programmesTask 4: You are the manager of a campsite which has recently opened on a lake, ‘Write @ promotional article for an international towist magazine in about 150-200 words, Include the following points: * Describe the location of the campsite Describe available accommodation and facilites in the campsite * Give information about programmes organised for campers * Describe eating facilitic nearby Task 8: You ai waters, ® journalist ofa tourism magezine. The magazine would like to promote Hungary’s thermal Write the article in about 150-200 words, Include the following points: * locations of some spa resorts * healing effects of the ‘thermal water * Weatments and therapies provided * additional facilities * entertainment and additional programmes/ tours in the area Task 6: You ate a journalist of a tourism magazine, The magazine would like to promote traditional Hungary’s festivals, ‘Write the article in about 150-200 words, Inchide the following points: * range of festivals * dates, locations * festivals for different age groups * additional services and programmes Task 7: You work in a hotel where wellness services are offered to guests. You have just refurbished the hotel, Write a promotional material of about 150-200 words Include the following points: * season for refurbishment * wellness services offered * new services included * hotel’s cuisine * seasonal offers, available discounts Task 8: You work fora travel ageney. You are asked to write an atiolo about wine tours in Hungary, Write the article in about 150-200 wortis, Include the following points: target groups describe a wine region accommodation and activities wine tours“Taste 9: You have recently opened a new campsite for eyelists, You want to write a promotional article about it. Write the article in about 150-200 words. Include the following p ats: location, facilities special services for cyclists offering tours nearby discounts and prices in shoulder season . ‘Tasle 10: You ae a journalist ofa tourism magazine, The magazine would lke to promote equestian tourism in Hungary. Write the article in about 150-200 words. Include the following points: locations and horse riding possibilities accommodation and catering possibilities additional programmes, events in the surrounding area discounts ‘Task L1t You are a joumalist of a tourism magazine, The magazine would like to promote rural tourism in Hungary. Write the article in about 150-200 words. Include the following points: locations and accessi accommodation and cateting possibilities additional programmes, events in the surrounding area discounts Took 12: You are the Managing Director of a travel agency, You want to promote some ecological fours. Write a newspaper ticle of about 150-200 words advertising sustainable tourism. Include the following points: describe why you decided to include this type of tourism in your offer define the destinations according to various target groups describe possible facilities and activities mention possible special offers and discounts Task 13: You are asked to waite a short article for the intemational ‘Food and Drink’ magazine about Hungarian cuisine. Write the article in about 150-200 words. Include the following points: «the main characteristics of Hungarian cuisine Spices and ingredients used + the most popular dishes and their recipesA Guide to Business Report Writing ‘What is Report Writing? ‘The purpose of a report is to inform someone (usually your boss) about a particular subject. Reports are made up of facts and arguments on a specific subject. Reports allow information to be presented in an ordered way, so they help the reader to make decisions, ‘There are three types of business report: extended formal report, short formal report and informal report. For our intermediate business English exam, you will need to write a short formal report of about 160-200 words. How ave reports different from essays? Reports present findings ancl make recommendations rather than a critique of a subject. How are reports different from letters? Definitely in their layout. Below you can see the layout specific to short formal reports, Short Formal Report A Short Formal Report is for intemal use in companies. The structure of a Short Formal Report is as follows: + Terms of reference + Procedure + Findings * Conclusions + Recommendations ‘The Terms of Reference This is an introductory part of the report, and includes the statement of aims and objectives, It should clearly say: + Who the report is for (e.g. OCR Certificate in Administration Group) + What the report is about (e.g. Following office procedures) * When the report needs to be presented by (e.g. fo be presented to Certificate in Administration Group 20 January) Procedure This is where you explain how the information was gathered, You also need to say exactly where you got your information from, and how you got the information. This is where you would also include your methodology if relevant, Findings This section of the report should contain the information that you found out as a result of your procedure. You will need to include the faets and figures that have been collected during your report. Conclusions ‘The conclusion is made up of the main findings. This is where you show what you think of the information you have found. Make sure that you clearly show how you came to your conclusions, and that they are based on yout findings. Everything in this section is based on the findings and you should not introduce new points at this time. Recommendations ‘This is where you must say how the problem can be solved. This must be based on the findings of the report. You can have short-term and long-term recommendations; you need to be aware of the implication of your recommendations (financial, ete).‘Things to remember when wi fing your repor Language and Style * Your writing must be clear and precise in meaning, Use fall sentences, + The style of writing should be factual and objective. (Do not use "I hink’, ‘Thelieve y + The language must be formal, Do not use slang. * Do not use ‘7 ‘you’ or ‘me’ in a formal report. Use the passive and thite! person language such as ‘The Personnel committee requested a report on...’ Layout/ Headings + The main parts of your report should have headings, ¢ Important points inside these main areas should earty sub-headings. Ifyou want to draw attention to a specifie word or section, underline that word or heading. * Numbers can be used to help list points of importance in order) So you will have to write the paragraphs about the content points according to the headings in the following structure, 1. TERMS OF REFERENCE 2, PROCEDURES 3. FINDINGS 4, CONCLUSION 5. RECOMMENDATIONSample Report - Tourism Report on the Advantages id Disadvantages of Organizing Meetings in an Urban Conference Hotel or a Rural Wellness Centre In order fo decide on the perfect location for your forthcoming annual meeting, itis advisable to analyze the advantages and drawbacks of each conference venue. As far as the accessibility of the venue is concerned, an urban setting for your meeting will undoubtedly be ‘more suitable, for big cities have better infrastructure than small villages. Rural wellness centers may be situated in the middle of nowhere, connected to the outside world only with a dirt road. Moreover, an urban conference centre is usually bigger than a wellness centre, so it could accommodate the 200 participants of your multinational company better than the latter. However, the facilities of an urban conference centre do not match that of a rural wellness centre, In the latter establishment guests can feel at ease and forget about the hustle and bustle of everyday life. Whether that is a perfect place for an annual meeting is another question, ‘The services at the conference and the wellness centre can both be of a very high quality: the relaxed and easy- going manner of the rural wellness centre staff counterbalances the moze professional but reserved approach of the urban conference centre personnel. While the urban conference centre has more sights nearby as well as cultural programs, the rural wellness centre has recreational programs suitable for those who prefer having a professional discussion while relaxing, The cost is the only drawback for the urban conference centre, but the money is well spent if one considers all the facilities the centre provides. Allin all, I would recommend the urban conference centre for your annual meeting because it suits the professional needs of your participants better (it has large conference rooms, technical equipment) than the rural wellness centre that provides a more tranquil and laid-back atmosphere, but is pethaps Unsuitable for an annual meeting of a multinational company. Andrés Fehér Conference Organizer 20 October, ...Proposal - Expressions Follow these steps when writing a proposal: 1.State your purpose. Do this clearly and concisely so that the reader knows immediately why you are writing. 2.Give some background information about why you are proposing your suggestion so that the reader has a better understanding of the problem. 3.State a solution to the problem; this is where you give specifics about your suggestion. 4.Continue with any costs that will be involved. 5.Conelude by restating the problem and proposed solution. Some useful expressior ~The purpose of this proposal/ project is to... = Lwrite this letter to propose a solution fo .... = I suggest that .. = Because of... itis important to develop/ improve ... = Consequently, = Inconchision, I think .., would be of tremendous benefit to ... = (In that sense), it seems to be a promising industry and one of the main sectors that national and local governments should support! that foreign investors should invest in. - Its obvious fiom the above that the need for development in the area is essential, = Inaddition, there is a demand for tourism and recreation activities in the countryside that is different than that of traditional resorts and mass tourism destinations. + Traditional tourism development, concentrated in (coastal and mountain resorts). + The improvement can bring enormous benefits to the economy, society and environment of the area. - Given their resources, ... . = We should promote rural tourism in order to sustain local economies, and to enhance employment and growth, = Itis located in/ on... provides « unique opportunity for .. ffers a range of activities, services and amenities (provided by farmers and rural people) to attract tourists to their area (in order to generate extra income for their businesses). ~ .« covers other services besides accommodation such as events, festivities, outdoor recreation, production and sale of handicrafts and agricultural products. ~ With reference to (rural tourism), demand has significantly incteased in recent years, = Due to its picturesque landscape and the variety of activities it can offer, this area can attract... = Although (rural tourism) is a small sector of the tourism market, it can and make a significant contribution to the development process (in the most disadvantageous areas). =. can have a great deal of positive impacts on... = For the purpose of this proposal plenty of data have been collected, = Firstly, a(n online) questionnaire survey has been conducted with (potential) tourists. = Secondly, interviews were also carried out with providers of accommodation services and members of the local authority. = Please find enclosed the results of ... - For the above reason, ...« = Ideally, .. - Having (this) in mind, = Inorder to reach the objectives, .... = The choice was be based on...This will be achieved by (extending the tango and quality of towist products to meet the needs of the potential customers). ‘This will involve (developing new producis and macket segments thet ean spread bu throughout the year), ~~ islare erueial to maintaining the quality of (the landscape). «~ fo tum into an industry which generates .... The aim will be to attract at least... There willbe new opportunities to increase (rural tourism) through enhanced facilities and services, The proposed target is... -- Which meets the expectations of customers {tis important that the other sectors of the economy and touri Gronomie benefit: for example food producers could work more elosely to inetease the level and value of focal purchasing; the renewable energy companies can help tourism operators to be mere gteen and help them reduce energy costs, ‘There will bea greater potential to attract new visitors outside the main season trough activities, special interests and sightseeing, ‘This will provide a special growth area for rural tourismy/ the region, ‘The Internet will become increasingly important in dstibuting information for online booking and "Sservations ~ and also for developing new approaches to targeted marketing, On-line sales are predicted to grow steadily. People will expect .. There will be a continued increase in demand for .. Accommodation aimed atte family macket will need to enhance failtis for children eg. play areas, children’s’ menus etc, ~. Should be increasingly well promoted nationally and internationally, Unique culture, trations, foods and architecture will eed tobe given greater ‘emphasis, Thete will need to bea continued improvement in rail and bus transport services - and more links established with accommodation and attraction providers, Thank you for considering this proposal, Benefits of rural tourism Rural tourism strengthens the economy as foreign currency is added, It increases job opportunities, the family and community income, Ithelps diversify and therefore stabilize the local economy. {rincreases the investments and therefore creates business opportunities ath within and outside the industry. {t provides the opportunity for innovation and creativity, Tt strengthens and supports the existing bu: It supports local craft and trade, nesses and services, Key challenges relate to the need to: Tackle seasonality * Ensure that customer quality standards and expectations are met *Basure that the public product infastructure is maintained ~ and improved ~ for the benefit of visitor and resident alike Fnsure that businesses and visitors use more environmentally ftiendly practices aimned at helping conserve the environment Encourage efficient booking and payment systems,Proposal Topics ‘Task 1 ‘ou are an investment consultant specializing in business/ conference tourism. Write « proposal in 150-200 words for a potential foreign jnvestor who would like to invest in improving pusiness/ conference tourism in Hungary. Inelude the following points: ee jemand for conference venues (in the countryside) ~ additional services = optional events (social and professional events, cultural and entertaining programmes) «ize of the establishment/ number of participants = possible competition expected returns ‘Task 2: You ate an investment consultant specializing in business tourism. Write proposal in 150-200 words for potential foreign investor who would like to invest in improving basiness tourism in Hungary: organizing exhibitions and trade fairs, Include the following points: demand for exhibiting products and services = possible location(s) transport networks = additional services = potential clients! buyers «oie of the establishment: number of participants (exhibitors, customers) = possible competition = expected returns ‘Task 3: You are an investment consultant specializing in business/ conference tourism. ‘Write a proposal in 150-200 words fora potential foreign investor who would like to invest in improving theme breaks in Hungary. Include the following points: = demand for theme parks = ways of advertising = length of stay = additional services «size of the establishment/ number of participants = possible competition expected returns: staske 4: You are an investment consultant specializing in setting uP travel agencies. Write a proposal in 150-200 words for a potential foreign investor who would like to invest in setting up @ travel agency in Hungary. Include the following points: = demand for anew agency = location «size of the establishment/ number of employees = area(s) for operating tours in = additional services = possible competition - expected returnsTask S: You are an investment consultant specializing in camping holidays/ holiday parks, Write a proposal in 150-200 words for a potential foreign investor who would like to invest in setting up campsites/ holiday parks in Hungary. Include the following poin ~ demand for a new campsite/ holiday park + location ~ size of the establishment + additional services/ facilities ~ possible competition + expected retuns # You are an investment consultant specializing in ecclesiastical tours, Write a proposal in 150-200 words fora potential foreign investor who would like to invest in ecclesiastical ‘ours in Hungary. Include the following points: ~ demand for the type of tour > area(s) for operating tours in ~ additional services ~ possible competition + expected returns Task 7: You ae the manager of a travel ageney specializing in wellness touans ‘Waite a proposal in 150-200 words for a potential foreign contact travel ageney which would like to organize Wellness tours in Hungary, Inclde the following point > demand for the type of tour > ways of cooperation > possible location(s) + additional services - expected returns ‘Task 8: You are a viticulturist of an improving wine cellar. ‘Write a proposal in 150-200 wors for a potential foreign contact travel agency which would like to organize ‘ine tours in Hungary. Include the following points: + demand for the type of tour > ways of cooperation = possible location(s) ~ additional services ~ optional events (cultural and entertaining programmes) > expected returns ‘Task 9: You ave the owner of a guest-house offer ig holidays, B ‘Write a proposal in 150-200 words for a potential foreign contact ttavel agency which would like to be involved ‘n equestrian tourism in Hungary, Include the following points: ~ demand for the type of holiday - ways of cooperation ~ possible location + additional services > expected retuns‘Task 10: You are the owner of a guest-house involved in ecological holidays. Waite a proposal in 150-200 words for a potential foreign contact iavel agenoy which would lke to be involved in ecotourism in Hungary. Include the following points: demand for the type of holiday = ways of cooperation = possible location(s) = additional services - optional programmes = expected retums ‘You are the manager of a travel agency specializing in romantic holidays. Task 11 \Write a proposal in 150-200 words for a potential foreign contact travel agenoy which would like fo organize romantic holidays in Hungary. Include the following points: - demand for the type of tour = ways of cooperation = possible location(s) = additional services = possible programmes = expected retums Task 12: You are the manager of a travel agency specializing in festival tourism. Write a proposal in 150-200 words for a potential foreign contact travel agency which would like to operate festival tours in Hungary. Include the following points: ~ demand for the type of tour = ways of cooperation = possible location(s) - additional services = optional programmes ~ expected returns Task 13: You are the manager of a travel agency specializing in cave tours. Write a proposal in 150-200 words for a potential foreign contact travel agency which would like to organize cave tours in Hungary. Include the following points: = demand for the type of tour = ways of cooperation = possible location(s) = additional services = possible programmes = expected retums Task 14: You are the manager of a travel agency specializing in hiking holidays. ‘Write a proposal in 150-200 words for a potential foreign contact travel ageney which would like t0 organize hiking holidays in Hungary. Include the following points: = demand for the type of tour = ways of cooperation = possible location(s) - additional services ~ possible programmes = expected retumReport - Topies ‘Taste 11 You ate a conference coordinator atthe Association of Puropesn Travel Agents, You have just returned from a conference. White a report to your boss about your experience in 150-200 words. ¢ Include the following points: brief description of the conference venue - composition of participants = topics discussed _ ausofull professional programme you attended _ something you didn’t like ~ your conclusions “Thole 2s You work as a produet manager fora tour company offering rural holidays for foreigners. You have just returned from Munich, where you took part as an exhibitor in an intemational trade fair focusing on rural tourism, «Write a repott to your boss, the head of merketing about your experience in 150-200 words. «Include the following points: = brief description of the fair ~ composition of visitors of your stand a useful professional programme you attended _ threats from your competitors = your conclusions Task 3: You work as a product manager for a tour company offering theme breaks. You have just returned from a visit to a newly opened theme park. 4 Write a report to your boss, the head of marketing about your experience in 150-200 words. + Include the following points: = brief description of the park = composition of visitors = auiseful professional programme you attencled = possibilities of cooperation = your conclusions Tracie Vou work asa product manager for a tour company offering swine tours. You would like to expand your services and have just rtumed from a visit to @ wine collar. «Write a report to your boss, the head of marketing about your experience in 150-200 words. «Include the following points: brief description of the wine cellar = size of the establishment = optional programmes and events aq useful professional programme you attended = possibilities of cooperation your conclusionsTask St You work asa product manager fora tour company offeting services in holiday parks, You have Just retumed from a visit to a newly opened holiday park. * Write a report to your boss, the head of marketing about your experience in 150-200 words * Include the foliowing points: > _ brief description of the park ~ composition of holiday makers + sports and leisure facilities ~ possibilities of cooperation + your conclusions Task 61 You work asa product manager fora tour company operating in equestrian tourism, You would like to expand your services and have just retuned from a visit to farm offering riding tours, * Write a report to your boss, the head of marketing about your experience in 150-200 words, * Include the following points: ~ brief description of the farm ~ size of the establishment > optional programmes and events ~ useful professional programme you attended ~ possibilities of cooperation = your conehusions ‘Task 7: You work as a product manager fora tour company offering wellness touts, You would Iike to expand your services and have just returned from a visit to a new wellness hotel, * Write a report to your boss, the head of marketing about your experience in 150-200 words, * Include the following points: + _ brief description of the weliness hotel ~ size of the establishment ~ optional programmes and events ~ Auuseful professional programme you attended ~ possibilities of cooperation ~ your conclusions Task 8: You work as a product manager for a tour company offe your services and have just returned from a visit to a spa resort, * Write a report to your boss, the head of marketing about your experienee in 150-200 words. + Include the following points: + brieFdeseription of the spa resort ~ healing effects of the thermal water + treatments and therapies provided > optional programmes and events > possibilities of cooperation ~ your conelusions