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For a CPG company, the various stages of outbound distribution can be categorized at a high level as:
A CPG company needs to move its merchandise at every stage from the upstream location to the
downstream location using own or contracted transportation facility. Once the merchandise reaches the
dealer, it becomes a sale and ownership is transferred from the company to the dealer.
For a CPG company that uses own or contracted transportation capacity for moving multiple SKU using
different type of delivery pack sizes across multiple transportation lanes, the ability to estimate long
term transportation capacity requirement can become a core competitive advantage. On one hand, such
a capability may give accurate pointers about the optimum fleet size and fleet mix if the shipper is using
own fleet. On the other hand, a shipper using a contracted fleet can potentially come with a fleet
estimate that nearly optimizes transportation cost within the given service level.
This paper outlines an approach for estimating the long term transportation capacity for primary
outbound distribution based upon the shipment plan from the manufacturing facilities to the
distribution centers. The primary modeling approach is using linear programming with some integer
constraints.
Constraints
Problem Construct
Explanation : This is the finer grain of the next constraint where every manufacturing facility can
ship only certain products to certain distribution centers
P1 M1 DC1 P111 1
P2 M1 DC1 P211 1
P3 M1 DC1 P311 0
P1 M1 DC2 P112 0
P2 M1 DC2 P212 1
P3 M1 DC2 P312 1
P1 M1 DC3 P113 1
P2 M1 DC3 P213 0
P3 M1 DC3 P313 1
5. Product compatibility
Xijkl = [0,1] whether product i can be shipped with product j from shipping facility k to
distribution facility l
P1 P2 M1 DC1 X1211 0
P2 P3 M1 DC2 X2312 1
P3 P1 M1 DC3 X3113 1
PS this is relevant only if we are moving cases. In case of pallet distribution, we assume that
this has already been considered during palletization
7. No. of truckload
Tijkl = No. of trucks of truck type i carrying product j from shipping location k to distribution
facility l
Basic formulation : Optimize the fleet mix (minimize the number of trucks)