o Product and its Brief Product Description

o Chosen Target Market and its Description (Be specific)

o Sample Size (Number of Respondents)
o Description of Respondents (Be specific)
o Sampling Method Used (How you were able to come up with your respondents, What was the
Sampling Method that you used Convenience? Stratified Ramdom? Cluster? Etc.)
o Discussion of UAI Results
CORE DATA Presentation
I. BRAND AWARENESS DATA
Include the table presented during the UAI Lecture plus analysis