Statement of purpose

I have always believed in learning through implementation of ideas which are well researched and
innovative. Being a fresher, my project in summer internship helped me to gain first-hand knowledge of
various research methods and strategies that are necessary for business development which included
primary research, secondary research, comparative analysis of competitors, developing new channels of
business and an effective use of lead generation campaign to increase the customer base as well as
clients. I have been an active participant in the organizing committee of various events during my
undergraduate program as well as post graduate program which includes a national level marathon. As
numbers play an important role, it was a challenge to increase the footfall in this years marathon from
the previous edition. In order to achieve the same I spearheaded the offline campaign to reach every
corner of the city using exciting events which created an excitement among the people and helped in
increasing the footfall by thirty percent.