Company Profile

Nurtured from the seed of a single great idea - to empower the traveller - MakeMyTrip went on to
pioneer the entire online travel industry in India. MakeMyTrip has revolutionised the travel industry
over the years. This is the story of MakeMyTrip, India’s Online Travel Leader.

MakeMyTrip.com, India’s leading online travel company was founded in the year 2000 by Deep
Kalra. Created to empower the Indian traveller with instant booking and comprehensive choices, the
company began its journey in the US-India travel market. It aimed to offer a range of best-value
products and services along with cutting-edge technology and dedicated round-the-clock customer
support.

After consolidating its position in the market as a brand recognised for its reliability and
transparency, MakeMyTrip followed its success in the US by launching its India operations in 2005.

With the foresight to seize the opportunities in the domestic travel market, brought on by a slew of
new airlines, MakeMyTrip offered travellers the convenience of online travel bookings at rock-
bottom prices. Rapidly, MakeMyTrip became the preferred choice of millions of travellers who were
delighted to be empowered by a few mouse clicks!

MakeMyTrip’s rise has been lead by the vision and the spirit of each one of its employees, for whom
no idea was too big and no problem too difficult. With untiring innovation and determination,
MakeMyTrip proactively began to diversify its product offering, adding a variety of online and offline
products and services. MakeMyTrip also stayed ahead of the curve by continually evolving its
technology to meet the ever changing demands of the rapidly developing global travel market.

Steadily establishing itself across India and the world, MakeMyTrip simultaneously nurtured the
growth of its offline businesses like its franchises and affiliates simultaneously, augmenting the
brand’s already strong retail presence further.

Today, MakeMyTrip is much more than just a travel portal or a famous pioneering brand - it is a one-
stop-travel-shop that offers the broadest selection of travel products and services in India.
MakeMyTrip is the undisputed online leader, with its share of the travel market extending to more
than 50% of all online sales, a fact evinced by the trust placed in it by millions of happy customers.

Remaining reliable, efficient and at the forefront of technology, MakeMyTrip’s commitment and
customer-centricity allows it to better understand and provide for its customers’ diverse needs and
wants, and deliver consistently. With dedicated 24x7 customer support and offices in 20 cities across
India and 2 international offices in New York and San Francisco (in addition to several franchise
locations), MakeMyTrip is there for you, whenever and wherever.

MakeMyTrip’s Products:

•International and Domestic Air Tickets, Holiday Packages and Hotels

•Domestic Bus and Rail Tickets

•Private Car and Taxi Rentals

•MICE (Meetings, Incentives, Conferences & Exhibitions)

•B2B and Affiliate Services

Management
A young company that has quickly become the leading travel service provider in India and the most trusted name in the industry, MakeMyTrip's spectacular
success is in no small part due to the unblinking vision of its senior management team and the dedication of its employees. MakeMyTrip employs over 700
“Trippers” from the travel, tourism, hospitality and technology industries.

Deep KalraFounder & Chief Executive Officer

Mohit GuptaChief Marketing Officer

Rajnish KapurChief Innovation Officer

Mukesh SinghSenior Vice President - Technology Development

Anand KandadaiSenior Vice President - Outbound Tours

Keyur JoshiCo-Founder & Chief Operating Officer

Rajesh MagowCo-Founder & Chief Financial Officer

Amit SomaniChief Products Officer

Amit SaberwalSenior Vice President – Retail and Business Development

Rohit HasteerVice President - Human Resources

MakeMyTrip Values
We, at MakeMyTrip, abide by our company’s core values in our every endeavour. It is these
values that have taken us where we have been and will take us where we are going!
•Excellence: We must strive for excellence in whatever we do. Focus on continuous
improvement in interactions with people, efficiency of processes, and the wellbeing of the
organization.
•Customer Centricity: We must maintain focus on our customers, both internal & external, by
giving them priority. Strive to exceed their expectations in terms of the value and quality
delivered.
•Integrity: We must ensure consistency between our words and actions, always delivering
what we commit. We can thereby maintain transparency, trust and accountability.
•Accountability: We must feel responsible and accountable for the commitments we make
and the quality of the results we deliver to all our stakeholders.
•Innovation: We must continually apply intelligence, reason and technology to our work and
environment. This will allow us to take informed risks and champion new ideas to improve
our business as well as the community.
•Teamwork: We must foster an environment wherein we can efficiently utilise the abilities of
all team members to achieve goals. We should work on the premise that the whole is greater
than the sum of the parts.
•Fun@Work: We must create and maintain an atmosphere of fun while at work, making work
a happy place we can all look forward to.
•Empowerment: We must give fellow colleagues the opportunity and freedom to think and
act in ways that will allow them to get the job done, and yet be consistent with the processes
laid down.
•Passion for Winning: We must have a "can do" attitude, not take "no" for an answer and
believe that nothing is impossible. This will allow us to work relentlessly toward achieving our
goals and honouring our commitments.
•Respect for People: We must give everyone, with whom we interact, respect and
consideration.

Awards & Recognition

Not without reason, MakeMyTrip has garnered the trust of over two million satisfied
customers as well as the respect and acclaim of the entire travel industry and business
world.

Travel & Business

•Great Places To Work 2010 - 2nd Best Company to Work for & #1 in Professional Services
•Superbrand India – 2009-10
•Great Places To Work 2009 - #2 in Professional Services
•Best Travel Website – CNBC Awaaz – 2008-09
•Most Visited Travel Website – comScore – 2005-09
•Most Preferred Online Travel Agency – Travel Biz Monitor Survey – 2008
•Number One Online Travel Agency – JuxtConsult – 2008
•Gold and Silver – Abby Award – 2007-08
•Among the Top Ten Websites visited by Indians – comScore – 2007
•Nominated World Travel Awards – WTA – 2007
•Among 100 IT Innovators – NASSCOM – 2007
•Best Online Travel Company – Galileo Express Travel World – 2007
•Emerging India Award – ICICI Bank & CNBC TV18 – 2006
•Asia's Hottest Technology Startup – Red Herring – 2006

Airline

•Air Canada – Outstanding Performance – 2008

•Singapore Airlines – Top Passenger Agent – 2007-08
•British Airways – Outstanding Revenue Contribution – 2007-08
•Air Mauritius – All India Top Ten Agent//Top North India Sales Award – 2006-07//2007-08
•Cathay Pacific – Outstanding Performance – 2007
•Malaysia Airlines – Top Agent Award – 2007
•Lufthansa – Outstanding Performance – 2006-07
•Kingfisher Airlines – Outstanding Performance – 2006-07
•Indian Airlines – Achieving Highest Domestic Passenger Sales – 2006-07
•Air India – Outstanding Contribution to Passenger Sales – 2005-06
•Jet Airways – Award of Excellence – 2005-06
•Gulf Air – Continuous Support

Investor Relations

MakeMyTrip Limited is the parent company of MakeMyTrip (India) Private Limited and
MakeMyTrip.com Inc., India’s largest online travel company based on 2009 gross bookings.
The company’s services and products include air tickets, customized holiday packages,
hotels, rail tickets, bus tickets, car hire and facilitating access to travel insurance. Through its
primary website, www.makemytrip.com, and other technology-enhanced platforms, the
company provides access to all major domestic full-service and low-cost airlines operating in
India, all major airlines operating to and from India, over 4,000 hotels in India and a wide
selection of hotels outside India, Indian Railways and several major Indian bus operators.

Stock Quote (NASDAQ: MMYT)

Price:30.47Change:- 2.32Day High:34.49Day Low:29.66Volume:585,0003:59 PM ET on Aug
19, 2010
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View all »Events & Presentations

Details on upcoming events are not yet available.
Recent Releases
Aug 12, 2010
MakeMyTrip Limited to be listed on NASDAQ; Trading to Begin on August [12], 2010

Jul 26, 2010

MakeMyTrip Limited to be listed on NASDAQ, files Registration Statement for IPO

Investor Contact
Jonathan Huang
MakeMyTrip.com, Inc.
Director, Investor Relations
P: 646-405-1311
M: 917-769-2027
 E: jonathan.huang@makemytrip.com

 About Group Travel


Every organisation - formal or informal, consisting of working professionals or students, large or small - enjoys a break and a general shift from the usual. Be
it a family, college students or a firm of lawyers; they all want to getaway and do something that brings them together yet allows for something new,
something refreshingly different. MakeMyTrip.com entertains these needs with Group Travel or MICE (Meetings, Incentives, Conferences and Exhibitions)
options. With MakeMyTrip's services, you can choose to travel to a destination of your choice and stay in your desired hotel - and all this at rock bottom
prices. Group Travel is now simpler to plan, co - ordinate and execute.

 Our Various Operations


Being a leading travel company, MakeMyTrip performs various operations: -

 MICE (Meetings-Incentive-Conferences-Exhibitions/ Events)

 Trips for institutions - school/college trips, site visits, reunions etc.
 Family gatherings/weddings/holidays in groups (more than 20 people)
 Product launch/Road shows
 Fun activities/Picnics

 Why MakeMyTrip Group Desk


MakeMyTrip's Group Desk takes complete charge of your requirements and delivers top notch services - right from charting your travel plans, getting your
booking done and delivering the tickets to your doorstep. Our well experienced and trained professionals will even accompany you during your journeys to
ensure a smooth running of your plans and activities. Why should you choose our Group Desk? Here's why...

 MakeMyTrip's Event Management team has well - experienced and trained professionals with an combined experience of over 30 years
 Lowest airfare guarantee, including LCCs (Low Cost Carriers) and full service airlines
 Satisfaction guaranteed or money back on holiday packages
 24x7 world-class customer service
 Convenience of booking anytime, anywhere
 Efficient group handling at the best rates
 Search, compare and book tickets on any airline. Real-time booking of over 1,000 hotels online at discounted tariffs
 Myriad options for motorable trips from all large cities with interactive maps and tools
 A variety of short stay holidays at all price points
 Unmatched choices of locations and services at any domestic and international locale

An India Online Travel Agent Study conducted by The Nielsen Company has found online
travel portals Yatra, MakeMyTrip, and Travel Guru to have the highest brand equity. The
study also highlights that online travel agents (OTAs) are becoming the next big thing for
Indians for various travel-related bookings.

According to Nielsen, OTAs are the most used online method for booking airline tickets,
hotels, and holidays, boding well for the future potential of the industry – with over 80 per
cent of Indians positively disposed towards online travel agents. The Nielsen study further
found that majority of Indians who haven’t yet made any booking using online travel agents
had checked these sites for information and were positively inclined to make bookings in the
future. Yatra, MakeMyTrip and Travel Guru are the strongest players in the OTA segment,
according to the Nielsen study.

As per the Nielsen study, one-third (34 per cent) of Indians book airline tickets using online
travel agents, 17 per cent book hotels and holidays using OTAs, while 14 per cent book train
tickets using these sites. OTAs have garnered a significant share of the airline ticket
booking, considerably higher than even the company website of the airlines. The main
alternatives to online travel agents include traditional travel agents/ tour operators, booking
offices of hotels, and the Railways website for train booking.

Vatsala Pant, Director, Consumer Research, The Nielsen Company, said, “Given the
growing penetration of the Internet in India, online travel agents are becoming increasingly
popularity amongst Indians. Consumers also find it quite convenient to book their tickets
using these sites as it saves them time and effort required to make their reservations
compared to other forms of bookings.”

It is interesting to note that OTA sites are surfed by a majority of people even if they don’t
end up booking from the site. More than two-thirds (77 per cent) of Internet-connected
Indians use OTA sites to search for airline information, 65 per cent use the sites to search
for train information, 59 per cent for hotel and 57 per cent for information on holidays.

“This is a sign of increasing popularity and awareness amongst consumers of the online
booking mode, and though they don’t make bookings currently it won’t be long before they
convert,” said Pant.

Brand Awareness

The Nielsen India Online Travel Agent Study shows brand awareness as the major driver of
brand equity in this segment, while brand personality is a distant second factor that
enhances equity of an online travel agent. Price is only third in the list of factors that affect
the equity of an OTA brand. Amongst users of OTA sites, the image of the brand plays a
more important role than the product related offerings like price and services of the agent.
However, for non-users of OTA, price does command importance.

“Having good awareness is a necessity to succeed in the OTA segment. Playing a price
game will not take the image of the brand very far,” added Pant.

Barriers to OTA usage amongst non-users

The key deterrents to using online travel agents by non-users is that the rates offered are not
the cheapest as claimed by the agents (33 per cent). Consumers also stay away from OTAs
because they consider cancellation/ modification procedure very tedious (24 per cent) on
these sites. Lack of transparency in dealings is another reason that holds non-users of the
category from making bookings through online travel agents.

The Nielsen India Online Travel Agent Study gauges the perception of users and non-users
of the category regarding OTAs and their disposition towards using the sites for making
bookings in the future. The survey was carried out in four metros (Delhi, Mumbai, Kolkata,
Bangalore) and three mini-metros (Lucknow, Vadodara, Coimbatore). Respondents were in
the 20-55 age group and included those who had traveled by air in the past 12 months, were
decision makers for air travel in the past 12 months, and who used the Internet to surf for
travel related information. Sample size was 842.
About Travel Partner Network

Power your site with MakeMyTrip’s cutting edge online travel booking services via its partnership program called TravelPartnerNetwork. With TravelPartnerNetwork you will get
MakeMyTrip’s Hotel and Flight Inventory, Online Booking Engine, Complete Backend Fulfillment and Post Sales Services. All you need to focus on is getting customers to your site
and the fortnightly cheque for commissions earned from all transactions done through your site.

Why Travel Partner Network

 No setup cost; it's free for you

 Avail online travel booking services from the Market Leader
 Access to all airline fares
 Access to Special Merchant Rates for more than 3000 hotels at all major destinations with Real Time Availability and Best Rate Guarantee
 Additional access to 40000 more properties via GDS
 Access to rich hotel content which includes photos, videos and reviews that are only available at MakeMyTrip
 Option of a private label or co-branded solution
 Dedicated Call Centre and Customer Support Team
 Dedicated fulfilment and payment collection team; you only worry about the cheque you get from us!
 Competitive commission structure
 Access to comprehensive MIS to assist you in channelling your business in the right direction

Affiliate Integration Options

We offer 2 options for participating in our Affiliate Program

1. Widget
We will provide you a widget for searching hotels and flights which you can seamlessly integrate with your Site. On searching via the widget you will be transferred
to the TravelPartnerNetwork site which is hosted by us. The Search Result, Payment and Booking Pages will be on the TravelPartnerNetwork Site. The pages can be
customized with your header/footer and colour/font so that the transfer of control is transparent to the end user. We provide both White Label and Co-branded
solution.
Pros:

o No development work:Just need to drop the widget on your site

o Quick deployment time: Can start making Bookings from Day 1 as soon as your account is created and the widget is on your site

Cons

o Less control over Look and Feel of Pages: Cannot make structural changes to the pages on TravelPartnerNetwork

2. Web Services
We provide web services for searching flights and hotels, charging the payment and booking the selected flight or hotel. Please refer to our Web Services
documentation if you are interested in this option.
Pros:

o Control of Presentation: Since you will call web services you can decide what and how to show the data received in the response
Cons:
o Requires Development Effort: You will need to develop Client APIs for calling our Web Services and build the Presentation Layer on top of it
Shares of Indian travel company MakeMyTrip Ltd surged as much as 92 per cent in their US stock
market debut on Thursday as investors clamored to buy a stake in a company that stands to benefit
from the subcontinent's growing middle class.

MakeMyTrip, the largest online travel booking company in India, rose as high as $26.81 on the
Nasdaq from its offer price of $14. The stock opened at $22 and closed 20 per cent higher at $26.45.
A Renaissance Capital research analyst said it was the best debut for an IPO since November 2007.
Investors were drawn to the company's dominance in travel bookings in India, where a growing
middle class is spending more on travel, Therian said.

Half of all Web travel bookings in India last year were made through MakeMyTrip. MakeMyTrip,
which has yet to turn a full-year net profit in its decade-long history, recorded a net profit of $1.3
million for the three months ended in June, Chief Executive Deep Kalra said. "We've had a really
strong turnaround already and it's good timing for us to take off from here," Kalra said.

MakeMyTrip focuses on selling travel in India, which is expected to pass China as the world's most
populous country within 20 years. This year, it also launched websites in the United Arab Emirates
and Canada to serve their large Indian populations. Kalra said the company has no plans yet for
launches in Australia and the United Kingdom, the other large Indian expatriate markets.

MakeMyTrip competes with home-grown companies Yatra and Cleartrip, as well as Travelguru,
which was acquired by Travelocity in 2009. Yatra, with a 24 per cent market share, is MakeMyTrip's
largest competitor. The IPO was the first in the US market by an Indian company since 2006. It raised
$70 million through an offering of 5 million shares at $14 each. The shares had been expected to
price between $12 and $14.

RealPage Inc, a Texas-based real estate software company, also posted big gains in its first day of
trading, but its IPO price had been lowered by $2 a day earlier to $11. The shares closed at $14.52,
still within the expected $13 to $15 range the company had initially expected. RealPage raised
$135.3 million in its IPO.

Francis Gaskins, president of IPOdesktop.com, said the lower offering price inflated the stock's
performance. "RealPage priced it lower so there would be enough demand to bring shares back up,"
Gaskins said. RealPage offers software for landlords to do accounting, manage rental properties and
screen tenants.

Matt Therian, a Renaissance Capital research analyst, said the company offers more services than its
competitors and has growth opportunities with its existing customers. The company has the
potential to sell multiple products to customers, which could generate $1 billion in additional
revenue over time, the analyst said.

India’s leading e-Commerce player, MakeMyTrip is powering the country’s first holistic
MCommerce for travellers - allowing customers to search, book, pay and even receive their
ticket on their mobile phones at no additional cost.

Speaking about the offering, Mr. Sachin Bhatia, CMO & Co-Founder, MakeMyTrip.com,
said, “This launch positions MakeMyTrip as the first travel Company to offer a true
MCommerce platform for travelers in India. It is our biggest mobile initiative so far and
strengthens the existing channels of access that we offer. Our mobile booking facility is now
accessible to the user-base of 60 million Airtel subscribers. This development is also a
triumph for our R&D division since the WAP application has been designed indigenously.”

MakeMyTrip AnyMobile:

MakeMyTrip has launched the only mobile travel product that works Anywhere, Anytime
and does not require a GPRS subscription. MakeMyTrip has partnered with mChek to offer
MakeMyTrip AnyMobile service. Customers only need to send “MakeMyTrip” as SMS to
543219. The instructional menu appears on the screen allowing customers to search, book
and pay for their flight tickets through their handsets. Thus the entire transaction is completed
on the mobile phone.
Benefits

 Search & book flights on MakeMyTrip wherever you are - get your e-ticket & PNR by
sending just one SMS

 Works on all handsets - no GPRS connection required

 Safe - credit card details to be registered only once on mChek; 4-digit mChek PIN required
for subsequent bookings.

 Easy & fast menu-driven processes, step-by-step guide

 Instant booking of air tickets - ticket delivery by SMS & email

 No additional charge by MakeMyTrip

 No charge for sending SMS

mChek is an SMS-based, simple and secure payment system that provides access to domestic
flight booking services on MakeMyTrip and does not require a PC or Laptop, and works on all
handsets makes. This mobile payment system links users’ credit cards to their mobile
numbers through a one-time registration. Following this, customers are freed of the hassle of
entering credit card details every time they transact, and only need to enter a mChek PIN
number in a safe and simple environment. Currently, this service is only offered to Airtel
subscribers. Users having a valid and active VISA / MasterCard powered credit card can
register on mChek.

Mr.Sanjay Swamy, CEO of mChek, said, "Searching and purchasing tickets on the go, using
even the simplest of mobile phones is a landmark for mobile commerce. We are delighted to
work with MakeMyTrip and Airtel to bring this anytime-anywhere convenience to
consumers."

MakeMyTrip on Airtel Live:

Airtel GPRS subscribers can log onto the MakeMyTrip WAP site through Airtel Live - an in-
built application which provides Airtel customers one-click access to MakeMyTrip services.
Currently, domestic Air Tickets booking facility is provided over the mobile phone using
credit card payment mode. PNR details are sent to the customer through email / SMS.

Benefits

 MakeMyTrip mobile internet site offers rich experience – anytime, anywhere

 Instant booking of air tickets

 Easy payment option through Credit card

 No additional cost

 Inbuilt Demo section to try & get familiar with application

MakeMyTrip on Airtel Live can be accessed globally by Airtel Live users through Airtel’s
own GPRS network and their extensive roaming tie-ups.

MakeMyTrip on Nokia Mobiles:

Over the past year, MakeMyTrip entered into a tie-up with Nokia to bring its services to users
on the mobile platform. The Nokia N-Series has a pre-built MakeMyTrip JAVA application
providing flight bookings solution on the go.

Benefits

 Single click access to MakeMyTrip application on phone

 No need to type or remember anything – Phone client makes it very easy

 Free download facility for Nokia phone users

 Instant booking of air tickets

***

Note to Editors:

About the online travel industry

Growing impressively, the online travel industry in India is estimated to be worth US$ 6
billion by 2010. The travel boom, emergence of low cost carriers, proliferation of the internet
and the growing acceptance of e-commerce over the last few years, are key factors that have
contributed the emergence of this sector as a formidable force in the overall travel industry.
According to industry estimates, it is expected to corner around 23% share of the total travel
market by 2010. Make My Trip.com was the first online travel agency in India, and is the
current market leader.

For further press information, please contact:

Vox PR

Poonam Thakur

Kanika Kohli

Email: poonamt@voxpr.co.in

kanikak@voxpr.co.in

Mobile#: +91 9818130538

# +91 9953244537

About MakeMyTrip India

The India business of MakeMyTrip was launched in September 2005. As the first and only
comprehensive online travel site with real time booking for flights, hotels, holidays and cars,
MakeMyTrip.com is heralding a revolution in the way travel is bought in India.

After a successful launch, MakeMyTrip continues to lead the innovative products and
services. In 2006 – 2007 it helped people plan over 1 million trips. They sell over 8000 flight
tickets, 1000 hotel room nights and over 100 holiday packages every day. The site attracts over
3.5 Million unique visitors every month according to ComScore Media Matrix, an
independent internet research agency.
Headquartered in Gurgaon, MakeMyTrip crossed Rs. 562 Crores (USD 125 Million) in the
last fiscal year, which is approximately 180% growth from the registered sales of Rs. 200
Crores (USD 42 Million) in 2006. The projected turnover for 2007 – 2008 fiscal year ending
March 2008 is Rs 1000 crores (USD 250 million), which is 78% growth from the previous
year.

MakeMyTrip offices are located in over 8 cities in India.

About mChek

mChek India Payment Systems Pvt. Limited has won international acclaim and won a global
award at the GSM Associations annual awards 2008 in Barcelona. mChek is an ISO 27001
and PCI-DSS 1.1 certified company funded by Draper Fisher Jurvetson, a leading venture
capitalist in Silicon Valley. The company has developed several patent-pending applications
in the areas of security and banking. mChek’s service have been developed with several years
of technology and market research and collaboration with VISA International, and brings the
eco-system of telecom operators, banks, merchants and consumers together in a cohesive and
win-win manner. The mChek service is currently available to customers on AIRTEL in India
and Dialog Telekom in Sri Lanka. For more information, visit http://www.mchek.com or
email info@mchek.com.