Questions

1) How did the idea for the new product, Tata Nano, evolve
within Tata Motors?

2) Why was there a flood of media coverage following the

Tata Nano public announcement in January 2008?

3) Was the Tata Nano's initial positioning as an upgrade for

two-wheeler owners a good choice? Defend your answer

4) Analyze the reasons for Tata Nano's sales slump from

July to November 2010

5) Should Carl-Peter Forster change the marketing strategy

for Tata Nano in December 2010? If so, what specific
changes would you recommend? Why?

6) Should Carl-Petere Forster change the marketing

programs (marketing-mix) for Tata Nano in December
2010? If so, what specific changes would you
recommend? Why?