Aim: why must pricing goals be identified prior to producing entertainment?

Brand identify is important so people know the company

Sound mark is something that is a sound motion is more of a something like symbol or an item

Brock Lesner Terry Crews Vin Diesel

3 pricing goals in entertainment

1. Return on investment pricing

2. Competition pricing
3. Net profit pricing

Profit margin- difference between the expenses and the retail price

Pricing TV & Radio

Popular programs= more views
More viewers increases the amount of people wanting to advertise
Freq- numbers ad is shown

Royalties: use someone else works

Music- play songs through reruns and etc.