Apollo Tyres

Apollo Tyres Ltd is the world's 17th biggest tyre manufacturer, with annual
consolidated revenues of Rs 140.53 billion (US$2.09 billion) in March 2017. It was
founded in 1972. Its first plant was commissioned in Perambra, Thrissur, Kerala, India.
The company now has four manufacturing units in India, 1 in Netherlands and 1 in
Hungary. It has a network of nearly 5,000 dealerships in India, of which over 2,500 are
exclusive outlets.

It gets 69% of its revenues from India, 26% from Europe and 5% from other geographies.

Apollo announced its entry into the two-wheeler tyre segment with contract
manufacturing in March 2016. In November 2016, the company signed a MoU with
the Government of Andhra Pradesh to set up a new factory in Andhra Pradesh to
manufacture tyres for two-wheelers and pick-up trucks.

The companys second plant in Europe, was inaugurated by the Hungarian Prime
Minister, Viktor Orban, on April 2017.

Indian Tyre Industry

The Indian auto industry is expected to be the worlds third largest by 2016 behind
China and the US and will account for more than 5% of global vehicle sales as per
IBEF. It is also expected to become the fourth largest automobiles producer globally
by 2020 after China, US and Japan (India is currently worlds second largest two-
wheeler manufacturer).

The Indian tyre industry is ancillary to the automobile industry. Demand swings in any
of the auto segments (Commercial vehicles, cars, two-wheelers) have an impact on
the tyre demand. Indian Tyre Industry is in modernization phase and is largely driven
by demand and supply conditions.

The domestic industry essentially caters to 2 segments (1) Original Equipment

manufacturers (OEM); (2) Replacement market (Aftermarket). Replacement demand
dominates the tyre market contributing 56% of total size while the OEM market share
is 44% as of 2015-16.

Indian tyre market is driven largely by two & three wheeler tyres (53%), followed by
passenger cars (28%) and commercial vehicle segments (16%). Tractor segment
accounted for only 3% of the tyre sales in 2015-16.

There were 39 companies (2014-15) in the domestic tyre industry as per Automotive
Tyre Manufacturers Association ATMA and the industry is valued at around Rs 535
billion as of 2015-16 with the top 10 companies accounting for 85-90% of the market
share. The export revenues stood at around Rs 100 billion during the year
Technology & Process
Blend

Up to 30 different kinds of rubber, fillers and other ingredients are used in your tyres
rubber. The ingredients are mixed in giant blenders to create a black, gummy
compound that will be sent on for milling.

Mill

The cooled rubber is cut into strips that will form the basic structure of the tyre itself. At
the milling stage, other elements of the tyre are prepared, some of which are then
coated in another type of rubber.

Build

Its now time to make the tyre from the inside out. The textile elements, steel belts,
beads, ply, tread, and other components are placed in a tyre-building machine. The
result is a green tyre a tyre that is beginning to look finished.

Cure

The green tyre is then vulcanised with hot moulds in a curing machine, compressing
all of the parts of the tyre together and giving the tyre its final shape, including its tread
pattern and manufacturers sidewall markings.

Inspect

Trained inspectors using special machinery will now carefully check each tyre for the
slightest blemish or imperfection before it can be shipped for sale.

In addition to that, a selection of tyres is pulled from the line for x-raying to check for
potential internal weaknesses or failures.

Competitors
J k Tyres & Industries

MRF Tyres Ltd

Ceat Ltd

Balkrishna Industries Ltd

TVS Srichakra Ltd

Goodyear India Limited

PTL Enterprises Ltd

Falken Tyres Ltd

 Netherlands

The Demographic Segment

Population size
The Netherlands is the 66th most populated country in the world, and as of March
21, 2016, it has a population of 17,000,000.

Age Structure
0-14 years: 16.56% (male 1,442,059/female 1,375,479)

15-24 years: 12.11% (male 1,050,889/female 1,010,596)

25-54 years: 39.83% (male 3,400,998/female 3,377,311)

55-64 years: 13.14% (male 1,113,587/female 1,123,165)

65 years and over: 18.35% (male 1,411,830/female 1,711,053) (2016 est.)

Definition: This entry provides the distribution of the population according to age.
Information is included by sex and age group (0-14 years, 15-64 years, 65 years and
over). The age structure of a population affects a nation's key socioeconomic issues.
Countries with young populations (high percentage under age 15) need to invest
more in schools, while countries with older populations (high percentage ages 65
and over) need to invest more in the health sector. The age structure can also be
used to help predict potential political issues. For example, the rapid growth of a
young adult population unable to find employment can lead to unrest.
Geographic distribution

Total area 41,543 km

Land 33,880 km

Water 7,645 km

Geographical Western Europe

position Between 5333'22'' and 5045'4'' latitude
North
Between 321'30" and 713'42" longitude
East

Highest point Vaalserberg (Limburg), 322 m

Lowest point Zuidplaspolder (Zuid Holland) -6,74 m

 Climate Temperate maritime

Ethnic Mix
Ethnic Group Share of Population
1 Dutch 78.3%
2 German 2.4%
3 Turks 2.3%
4 Moroccans 2.2%
5 Indonesian 2.1%
6 Surinamese 2.0%
7 Antillean, Aruban, or Dutch Caribbean 0.8%
8 Other Ethnic Groups 9.9%