1.

1 Mission
The goal is to serve affordable,delicious and satisfying food for the students
of EVSU, other nearby schools and certain customers. The food will be serve
with convenience to provide higher quality of service that the customers
rightfully deserve. Through this, we aim for a income generating business
with a 10% monthly growth for its first year.

W
e (GRAZE AND MARJ FOOD) also aim to help the students focus by
making a study friendly ambiance and creating an environment for friends,
best friends and soon-to-be-friend to bond and create memories.

1.2 Objective

To make marj and graze coffee the number one spot for students and
friends to study, hang-out and create wonderful memories.
Sales 1-3yr.
Gross Margin 1-3yr
Net income 1-3yr
Growth 1-3yr
To generate enough profit and influence to expand to other place or
markets
1.3 Key to Success
Minimalist environment
Great and affordable food
Constant traffic
Multiple income-generating activities
Marketing strategy
Competent and friendly staff
Highlights

1st year 2nd year

Sales

Gross Margin

Net Income
1
Company Summary
Marj and Graze is the first business of the owners. This is located in Salazar
St. Tacloban City near EVSU. Marj and Graze will create a new experience
for the students by offering a affordable and mouth watering food and a
place where they can study and hangout.

Concept
2.1 Ownership
What type of business? Partnership or Corp or sole?
2.2 Start Up Summary
Start up expenses
Assets na kelangan
NEeded cash to survive in the first months

Products
3.1 Vendors
San nyo bibilhin yung supply nyo ng product
3.2 Menu
We offer six groups of drinkscoffee, tea, Italian sodas,
smoothies, juice and cocoawith several choices within each
group. This enables us to provide more variety than our
competitors while keeping the preparation of the drinks easy to
execute.

We are taking advantage of the immense popularity of flavored
drinks and Chai tea by offering a product mix that includes items
the other coffeehouses don't carry as well as more familiar drinks.

 We are the only coffeehouse to have a wide range of gourmet hot
cocoa.

Dark Roast Java offers several smoothie drinks and Italian sodas.

We carry the highest quality fresh juices.

3.2.1 F
ood estimate price
3.2.2 D rinks estimate price

Market Analysis Summary

4.1 Market Segmentation
Sino yung main costumers nyo? And Others.
4.2Target Market Strategy
Overall, our strategy is to maintain a constantly high customer count by
leveraging our appeal to five groups of potential customers.
4.3 Industry Analysis
Konting description kung ano ba yung nangyari sa industry ng snackbars
these past years.
4.3.1 Competitive Analysis
Ano ba yung mga business na katulad nyo sa Philippines?
4.3.2 Competition and Buying Pattern
Ano ba meron na business sa paligid nyo na pwedeng makaapekto?

Strategy And Implementation

Assumptions: BIBILI TALAGA SILA KASI MASARAP BENTA NAMIN

5.1 Competitive Edge

Ano ba yung Naiiba sa inyo?
5.2 Marketing Strategy
Paano nyo ipapakilala ang brand nyo at pano ito panantilihin
5.2.1Launch Marketing
Gagawin nyong style para makaatract ng customers before pa kayo
magstart?
5.3 Sales Strategy
ANo gagagawin nyo para makabenta ng marami?
5.3.1 Sales Forecast
Projected Sales nyo for a year
5.4 Milestones

Website Plan/FB

Personnel Plan

Financial Plan
Assumptions
Breakeven analysis
Projected Profit Analysis
Projected 6
Projected BalanceSheet
Business Ratio
Appendix

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