ANATOMY PERFECT BLOG POST demonstrate your company's expertise and credibility-and show you care about rl} With the aim to help and inform, content marketing is an important way to x your consumers beyond just pushing a product or service a SUBHEADER a Ue as SUBHEADER pee | aN VA ee Cre Traffic can vary by as much as 500 per cent based on a headline of readers never make it past the headline Readers tend to absorb the first 3 words of a headline and the last 3 words This allows the entire title to fit on a search page because if itis too long, it will get cut off on a search page. Rational Keywords: Ba tips, hacks, tricks for organic traffic ee pees Numbers + Adjective + Target Keyword aol ea oe + Rationale + Promise 32 Awesome Tips that Will Help You Adjectives: SS ‘Succeed at Content Marketing Today useful, free, etc. make a promise like, 10 Useful Tips That Will Help You.. Beene Groove HQ, an online help desk software © company, found using storytelling to introduce a post led to a 300 per cent increase in readers versus a post without storytelling BB B These readers also spent 520 per cent more time on age Bai ™ -s00% © Start posts with a story @ Apersonal anecdote ‘An anecdote from an expert, influencer, or famous figure Answer Peat @ What is the post about? © Why should I read it? © What will I get out of it? © Subheads Teele tre eter Tel te cue You should have a subhed for every about There should only be one H1 tag per page It should relate to the target keywords and content in the post Can target secondary keyword terms if necessary Main Copy The ideal length o eee ME In other words, it should take a reader 7 minutes to read the post People only read of the words on a page during the average page visit Cece manna Cl Eien Bullet points Subheds Lists Visuals Charts, Pull quotes Bolded sections Visual Assets RSet sted Include one visual for every 350 words Blog posts with more images attract more backlinks, which are important for SEO because some search engines give more credit to websites with a good number of quality backlinks. ited NT COs eevee Be relevant, © 8c of great quality @ Not have a watermark or logo @ Include a link to where it came from Call to Action Tigo Place in the sidebar, header, and/or footer @ Don't ask for too much For example, offer ebooks in exchange © for email addresses, or download a podcast, or view a webinar ng Elements Cece eae ers make content 7 ti Rei Coen erie tat NE Meera laces Penna td © Include share buttons in the header, footer, and/or sidebar @ They can be static or in a floating panel Blogs are an important facet of content marketing. But are yours up to snuff? Outline your posts Bg and make sure to include each of the key elements for blog success. ifr aretanaan salesforce siee wamarepo ont easier oe brightedge.com