Impact of technology on consumer behaviour

Introduction

The new digital era has brought many opportunities and threats at the same time in the consumer market

however the technlogical factors play a crucial role in defining the target markets and bevaiours of the

respective consumers.Young generation is great chuck of consumer market and they can easily be

accessed through innovative medium as internet and social media circles which have great influence on

individuals life now a days.In this research we intend to study the variable which have substantial affect

on the consumer behavior in detailed manner so we can use the end results in such way that the behaviour

of consumer can be shaped in a profitable manner.The independent variable which are well defined in the

research include:

Smart Phones

Web based chatting

Online stores and internet purchasing

E-services and cable TV

Information seeking behavior

Ease of use: compatibility

which are directly affecting the dependent variable consumer behaviour. IMC (integrated marketing tools)

and networking has become very popular among marketers in order to create brand personality and

interact with consumer extensively.

Articles

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