Magistri 1

Lee Magistri
ENGL 100-23
Mr. Dorhout
10/16/17
Trust Fall

When doctors want to know what is happening with their patients, chemically or

biologically, medical shows such as House and Greys Anatomy will have you believe that the

doctors run test themselves. This is simply not true. Medical Laboratories run tests on all sorts of

bodily fluids, such as blood, urine, cerebral spinal fluid (CSF), and semen to gather results for

doctors. With this critical information, doctors build a foundation for a diagnosis. For patients

and doctors alike, it is paramount to pick a laboratory that they can trust to get accurate results.

Questioning a laboratorys abilities to run samples is similar to questioning someone with

a trust fall. It is necessary for doctors to make a judgement on the character of the laboratory. It

is important to know that the laboratory cares about each individual patient and if the laboratory

will do whatever it takes to provide one hundred percent accuracy every time. Scantibodies

Clinical Laboratorys new advertisement delivers to the audience everything they need to trust

them.

Scantibodies new advertisement makes it obvious that professionalism is their priority.

They show their professionalism through the well-kept technician on the left side of the

advertisement. This technician represents professionalism in the laboratory in two manners, with

her hygiene and through laboratory regulations. She is shown to be very professional with no

excessive make up or dramatic earrings and has a pleasant demeanor. These factors imply that

this laboratory only employs stand up individuals, people that are respectable and responsible.
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The technician also has her hair tied back and not hanging in front of her face. This is common

practice amongst medical laboratory technicians since having hair in a persons face is an easy

way to interfere with completing tests. The hair is a simple yet subtle way of knowing that

everyone in this laboratory follows regulations and guidelines. However, just because this

laboratorys technician appears professional does not mean that she cares about the patients.

The advertisement drags the attention away from the worker with a mission statement

What is an Acceptable Rate for False Positive Test Results? 1 in 5000? That 1 in 5000 is

someones Mother, Father, Son, Daughter, Brother or Sister Not only does this statement

show that they care about individuals but it also shows they take accuracy seriously. The

advertisement highlights the laboratorys dedication to accuracy by capitalizing key words in the

sentence such as Acceptable Rate and False Positive Test Result. Capitalizing in

advertisements draws attention to the words they want consumers to read. This statement also

identifies that they care about the individuals themselves by using family members as a possible

patient. It is an emotional pull to signify that any sample running through the laboratory will be

cared for as if their own family members life depended on it.

Scantibodies advertisement leaves no question for doctors and patients to trust them to

run their samples. This advertisement is persuasive by guiding the consumers attention to

trusting them through two center pieces: firstly, by bringing your attention to the well-presented

worker that shows their employees are professional and respectable people; secondly, by

capturing the audience with a powerful statement that uses capitalization and emotional words to

get their point across. The advertisement leaves both doctors and patients knowing that

Scantibodies will catch them when they fall.

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