Together With Love

Logo Design

Ryanne
Nester
CST227: Intro to Digital
Graphic Design
Fall, 2016
CST 328 | Digital Art & Design

Project 1 Intro: Together with Love Project Description

The first project is to design 3 different Logos for the 26 th Annual Together with Love 10k Run5k Run/Walk Race.

Design Process
There are 6 steps to the Design Process:

1. Research
Interview client: Claire Mounteer (use client questionnaire.doc)
Visual audit: look web and books, collect examples.

2. Planning
Timeline (work backwards from due date)
Proposal
Deliverables
List needs

3. Conceptualize
Ideation (list of words)
Thumbnails of words
Sketches 3 really different concepts: usually Conservative, Middle of the road and Wild

For this project you will create 3 designs:

Vector illustration or symbol

Photo Collage
Typographic Wordmark

4. Refine
Present to client
Client chooses one concept for refinement

5. Test
Usability test: For logos: pos/neg/big/small, print quality on mesh fabric

Documentation
Portfolio
 nd
32 Annual 5/10k/Walk-Run

Together
with
LOVE
February 12th, 2017 Monterey county rape crisis center
 32nd Annual
Monterey County Rape Crisis Center
February 12th, 2017
5k/10k Run/Walk

Together
With
Love

HER WITH
T n n ua l 5k/10k
LOVE

nd A R un
TOGE
32

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M on t

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erey

un t 2t
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ua ry 1
p e Cr
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 ER W
HT ITH 32nd

LOVE
Annual
TOGE

32 ndnd Annual
February 12th, 2017 5k/10k Walk/Run Together With Love
Monterey County Rape Crisis Center 5k/10k Run/Walk
February
February 12th,
12th, 2017
2017

Monterey County Rape Crisis Center

 HTER WITH 32 nd

LOVE
Annual
TOGE
February 12th, 2017 5k/10k Walk/Run
Monterey County Rape Crisis Center