Cultural factors include the ideas, customs,

and values shared between consumers that

influence their buying behavior.
Culture
Subcultures
Social Class
Social factors influence buyers through
interaction with others and the trends
observed.
Small groups
Family
Social roles and status
Personal factors include the characteristic
and interests pertaining to an individual
buyer.
Age and life cycle stage
Occupation
Economic Situation
Lifestyle
Personality and self-concept
Psychological factors influence the mental
and emotional aspects of a buyers decision to
enter the market.
Motivation
Perception
Learning
Beliefs and Attitudes