Industry attractiveness:

Attractiveness weight Frito-Lay North PepsiCo Beverages Quaker Foods

measure America (FLNA) North America North America
(PBNA) (QFNA)
Industry score Industry score Industry score
rating rating rating
Market
Marketshare
size && 0.30 7 2.1 9 2.7 4 1.2
growth rate
Intensity of 0.25 5 1.25 5 1.25 8 2.0
2
competition
Emerging 0.15 6 0.9 7 1.05 8 1.2
opportunity &
threats
Social factor 0.10 5 0.5 3 0.3 7 0.7
(lifestyle, health
consciousness)
Industry 0.20 8 1.6 7 1.4 3 0.6
profitability
Totals 1.0 6.35 6.7 5.7