ID:

Date:

Location: FAST-NU

Name:

Gender: Male Female

Occupation:

Age: (18-22) (22-28) (28 or above)

My name is _____________, I am a student of FAST-NU doing my research. Our topic is to analyze

the response of people on the content of Hardees advertising campaigns. I assure you that all the
information provided will be kept confidential and will be used only for research purpose.
Q1: When I say fast food chain, what comes to your mind?

a) Hardees
b) Fat burger
c) Burger King
d) KFC
e) McDonalds
f) Other

Q2: If you want to eat fast food, rate according to your preferences. (1= least liked, 5= most liked).

a) Hardees ______
b) Fat burger_____
c) Burger king_____
d) McDonalds______
e) KFC_____

Q3: How often do you hear or witness Hardees promotional offers?

a) Every 6 months
b) Every 3 months
c) Every month
d) Quite often
e) Not at all

Q4: Do you find something abrupt about Hardees advertising campaigns?

a) Yes
b) No
c) Sometimes

Q5: if you answered NO in the previous question, skip this question.

Do the advertising campaigns affect your decision to purchase from Hardees?

a) Yes
b) No