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Project Web
Jennifer Rodrick
English 115
10/20/2017
Social Change In A World of Social Media
Imagine reaching into your pocket and not trying to grab your phone. Checking our
Instagrams, using social media, and overall using technology has become so much apart of our
everyday lifestyles. Many believe that the necessity of social media demonstrates one of its many,
obvious, downsides. Its not hard to see that social media and technology shape the world around us
and in turn shape the way we think and interact. Yet with an ever-evolving media outlet that includes
all the good, the bad, and the ugly of this world I cant help but see social media as a platform to
illuminate issues and inequalities that occur in our breaking news. Social media positively affects our
modern society by not letting these injustices fly under the radar. Social media allows people to be
proactive and become aware of their environment by providing a constitution for social change that
allows people to easily share their opinions, call attention to injustices through sharing videos and
images, and by creating a communal space of support for people to relate and share similar
This idea of the medias ability to promote an atmosphere of sharing and exchanging opinions
is seen through one of its most popular outlets: Twitter. In the article Hashtag Activism and Why
#BlackLivesMatter In (and To) the Classroom authors Prudence Cumberbatch and Nicole
Trujillo-Pagan suggest that, it was difficult to get personal on Twitter; therefore it was easier to
express to their opinions and engage in this new form of online activism ( 83). It seems almost
contradictory to be, as they found, not as personal when discussing heavily sensitive material yet, it
is not the material that becomes impersonal, a person becomes a vessel to express their feelings
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towards a specific topic without feeling like they are making a huge scene, as they would were it in
the public. Others then become more courageous in voicing their own opinions and thus a community
students can influence their lives in very immediate ways when they not only bear witness to their
experience vis-a-vis twitter, but also when their peers recognize their shared roles in creating
collective knowledge (83). Others becoming more courageous in voicing their own opinions forms
an open community of thought and discussion. People not only voice opinions and tools on these
social media tools they propose people act on these views. For instance, the now infamous hashtag
towards African American men. Cumberbatch and Trujillo-Pagan express, #blacklivesmatter, and
other hashtags, and the social movement that followed fostered a new global space for conversations
about race and the meaning of social justice in the 21st century (79). Though the article focuses
mainly on racial injustices it encompasses a larger meaning: That social media and the discussions
that take place through it have the ability to form movements. The gravity of what #BlackLivesMatter
means and the effect it has could not have been possible were it not through the way social media
Moreover, its not hard to see how social media can create conversations through posts
and hashtags but sometimes it can even more effectively call out inequalities through visual arts.
The author-activist , Nicole Trujillo-Pagan, suggests that by juxtaposing images, and placing
them in personal, familial, and domestic contexts, social media becomes more than just a site for
conversation (81). It is implicit here that social media because an outlet for thoughts and ideas.
The saying A picture is worth a thousand words is nowhere more prominent than on social
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media. Instagrams main purpose, different from that of Facebook and Twitters, is the sharing of
images, circulate clips and images that could hopefully expose injustices that people may not be
aware of. I know that when I first heard about of the repeal of DACA, the immigrant dreamers
act, I posted an image on Instagram of a mother and her young son that read Defend DACA
that I copied from another person. Thus an image becomes projected throughout the whole
device showing support and awareness for those affected by the repeal.
Furthermore, Ive found that most of the videos that I share or post are through Facebook.
Facebook allows many media outlets to be presented and it is only by someones share of a video
or image that you can see what they are interested in. Thus providing an infinite rippling effect
for the change that, that video is trying to bring about. I often find myself more attracted to the
videos and images of change rather than a simple post because its visually pleasing and
concretely shows what is happening rather than someone telling you. People online arent just
ranting without purpose, they have hard evidence they could show their follows and present them
Lastly, one of the most obvious, and I believe most important, uses of social media, is to
connect. Not only are people connecting and communicating with their friends and family,
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people are now able to connect with the world around them. Anastasia Kavada, lecturer and
professor, comments on this exact idea in Social Movements and Political Agency in the Digital
Age: A Communication, in which she suggests that, the coordinating mechanisms of digital
media platforms bring disparate individuals together without the need for a coherent collective
identity or formal organization (8). Without even needing a reason to people are now able to
connect more effectively and easily. Through these arbitrary followers, friendships can develop
through the exchanging of ideas and thoughts. Moreover, through the #blacklivesmatter
movement, Cumberbatch expresses, More than building awareness around specific social issues
or even fostering public discussions on race and social justice, #blacklivesmatter has been used
to facilitate the organization and planning of protests against racial profiling (79). The author
suggests that through social media ,where these people came to support and triumph through
these scary times, a movement formed! A simple hashtag ignited a fire of proactivity that
exemplifies just how positively social media can be used. Instead posting images of themselves,
or of them going out, these activists used social media as a way to come together and fight back
against injustices that they or their communities are facing. A lot of times we get caught in just
the movements in the U.S. but social media is used globally as a means of change. For instance,
in Energising the Political Movements in Developing Countries, The Role of Social Media, the
authors Karim M., Sorour and Bidit Lai Dey describe how the use social media in Egypt is
directly related to the political changes taking place in the nation, they conclude, the
sustainability of using social media in Egypt post-2011 indicates that 'a more organic growth is taking
place, impacting Arabs' connections with their society and community' (2). Further expressing social
medias key role in the promotion and future production of social change. Social media plays such a big
part in social change in Egypt that, in the first week of the 2011 revolution, the authorities chose to ban
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internet and mobile phone networks in order to stop the mobilisation of people--a measure that decidedly
did not work, but only made people even more insistent that Mubarak must step down. indicating the
In conclusion, it may seem trivial to suggest that something as small as our iphones can cause
social movements, yet it truly can. Social media was made with the intention of connecting with people
and sharing your life with them, why not take that foundation and instead of posting about yourself post
and connect people with something you feeling strongly passionate about. Social media allows you to
to easily express your ideas, call out the unfair and unjust things you see in your life, and it
creates a supportive environment for you to share your ideas and to support other peoples
struggles. It positively affects the world and allows people to become active their lives and
communities. Sometimes its hard to stand up for whats right, but social media creates a casual
atmosphere where even the smallest actions of change, like a simple picture, can have a huge
impact.
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cc#BlackLivesMatter In (and To) the Classroom. Radical Teacher: A Socialist, Feminist, and
ccAnti-Racist Journal on the Theory and Practice of Teaching. 106, 2016. 78-86.
cchttps://radicalteacher.library.pitt.edu/ojs/index.php/radicalteacher/article/view/302
Dey Lai, Bidit, and Karim M., Sorour. Energising the political movements in developing
cccountries: the role of social media. Capital & Class. 2014. 1-8. Sage Journals. Accessed 20
ccSeptember, 2017.
Kavada, Anastasia. Social Movements and Political Agency in the Digital Age: A
cchttps://www.cogitatiopress.com/mediaandcommunication/article/view/691 Accessed 17
ccSeptember, 2017.