Kinh nghim qun l ca hng in my

m mt ca hng in my, bn cn c s vn tng i ln, ngun hng n nh vi ch bo hnh tt. Mt

bng kinh doanh in my cng phi cn p ng mt s tiu ch nht nh, khng ging nh kinh doanh cc mt
hng tin dng thng thng. Chnh v vy, khng phi ai cng c th m mt ca hng in my v thnh cng
c trong thi bui cnh tranh gay gt nh hin nay. Di y, VNUNI xin chia s mt s kinh nghim trong lnh
vc ny.

1. p dng phn mm qun l bn hng

Thng thng, kinh doanh in my cn vn ln, gi tr tn kho cao, do chc chn bn s qun l tt hn nhiu
nu s dng phn mm qun l bn hng. Phn mm s gip bn qun l tn kho, lch s bn hng, trnh t hng
nhm, t hng thiu. Ngoi ra bn cng c th theo di thi hn bo hnh v p dng quy trnh mua hng mt cch
cht ch nht. S dng phn mm bn hng kt hp vi cc thit b in ha n, ng thi cng gip bn cng c
nim tin ni khch hng, nht l nhng mt hng c gi tr ln.

2. Xy dng chnh sch khuyn mi, khch hng trung thnh

Hu nh khng c ca hng in my no li khng p dng cc chng trnh khuyn mi. Nu bn k s thy
cc sn phm khuyn mi c la chn theo ma v nhm kch cu mt cch hiu qu nht. V d vo u ma
h cc loi qut, iu ha s c khuyn mi hng lot, u nm hc li l lc khuyn mi ca cc dng my
tnh c nhn, hoc cc dp l, tt l thi im tt nht khuyn mi TV, t lnh Cc chng trnh khuyn mi
c xy dng nhm thu ht khch ti ca hng, y mnh doanh s v ng thi cng nhm qung b thng
hiu.
Ngoi ra, kinh doanh in my l mt trong nhng lnh vc c th to ra li th khc bit nh dch v chm sc
khch hng. Bn c th p dng cc chng trnh tch im tng qu, tri n khch hng song song vi cc
chng trnh khuyn mi, nhm xy dng lng trung thnh ca khch hng v tham kho thm cc phng php
pht thnh th khch hng trung thnh ti bi vit ny.

3. o to nhn vin bn hng chuyn nghip

Nhn vin bn hng in my khng ch bit tnh tin, ly hng cho khch m cn bit t vn cho h dng sn phm
no th ph hp vi iu kin ca mnh. V d: Khi bn mua iu ha, nhn vin t vn s da vo din tch phng
lp iu ha t vn cng sut ph hp. Thng thng cn 550-600 BTU/m2 v khong 700-900 BTU/m2 cho cc
gian phng c pht sinh nhit (phng bp, phng pha Ty b nng chiu vo) Tng t, my tnh dng cho mc
ch hc tp, son tho vn bn s c cu hnh thp hn my dng lp trnh, v ha. Nhn vin bn hng phi
ch ra c cc tnh nng v s khc bit gia cc thng hiu ra sao, thi gian bo hnh th no, khch hng
la chn. Do vy, h cn c thi gian nht nh hc v sn phm, cch t vn, cho hi khch hng v phi tri
qua kim tra nh k. C nh vy, cht lng dch v ca ca hng mi c m bo.

4. Xy dng chnh sch bo hnh, hu mi

Thng thng, cc ca hng in my khng bo hnh ti ch cho khch hng m s a sn phm ti nh cung
cp bo hnh. H cng khng c k thut vin kim tra sn phm m ch bn l hng ha n thun. Nhiu
ca hng khin khch hng pht lng khi t chi nhn sn phm li trong thi hn bo hnh m yu cu khch
mang trc tip ra trung tm ca hng. Chnh v vy, nu xy dng tt chnh sch bo hnh v hu mi cho nhng
sn phm ph hp, bn s ginh c li th so vi i th cnh tranh.

em li s hi lng cho khch hng, bn cn phi hp tt vi nh cung cp v thi hn, iu kin bo hnh.
Thng thng, mt khch hng vng nng thn hoc ngoi thnh s rt ngi vo trung tm thnh ph ch bo
hnh mt thit b in gia dng nh. Chnh v vy, bn cn thay h nhn hng v giao dch vi trung tm bo hnh.
Ca hng thng c nhiu li th hn khch hng c nhn trong vn ny. Mt khc, vi cc mt hng c gi tr
cao nh iu ha, my lnh, hy lm vic vi nh cung cp v vn kim tra, bo tr min ph cho khch nh mt
cch nng cao uy tn ca mnh.

5. Phi hp tt vic giao hng v lp t

Nhiu ca hng in my mt im vi khch khi khng c ngi giao hng hoc khng lp t cc thit b in c
th cho khch. Ty theo quy m ca mnh, bn c th xy dng i ng giao hng, lp t my ring hoc k kt
hp ng hp tc vi mt n v bn ngoi. Cng p ng tt nhu cu ca khch hng, bn cng c thm nhiu c
hi gia tng doanh thu v li nhun. Mt khc, i vi vic bn hng online, ch ng trong khu giao hng v lp
t cng l mt trong nhng yu t gip bn chin thng i th.

Trong nhng nm gn y, rt nhiu ca hng in my chn phng thc cnh tranh bng gim gi, ph gi dn
ti vic ph sn, ng ca hng lot. l h ly tt yu ca con ng cnh tranh khng lnh mnh. Trong khi ,
bn hon ton c th cnh tranh bng cch to ra nhng dch v u vit i km. Cho d l kinh doanh trong lnh vc
no i chng na, vic la chn v kin tr theo ui mt chin lc ph hp v ng n s gip bn ginh chin
thng.

VNUNI T vn chuyn su v gii php bn l

Ngun: http://vnuni.vn/kinh-nghiem-quan-ly-cua-hang-dien-may/