Dear Participant,

We invite you to participate in a research study entitled Influence of brand loyalty in consumer
sportswear among UUM students. We currently enrolled in the Master in Science Management
and in the process of writing our Masters Thesis. The purpose of the research is to determine:
loyalty of brand among UUM students are affected by factors such the quality of the product,
style, brand name and also promotion of the product.

Your participation in this research project is completely voluntary. There are no known risks to
participation beyond those encountered in everyday life. Your responses will remain confidential
and anonymous. Data from this research will be kept under lock and key and reported only as a
collective combined total. No one other than the researchers will know your individual answers
to this questionnaire.

If you agree to participate in this project, please answer the questions on the questionnaire as best
you can. It should take approximately 20 minutes to complete. Please return the questionnaire as
soon as possible.

Thank you for your assistance in this important endeavor.

QUESTIONAIRE

BRAND LOYALTY QUESTIONNAIRE

A.
Please mark (X) the number from the evaluation options that is closest to your personal
experience. If you do not have any experience of the topic, please mark (X). Evaluation
scale:

1 = Extremely disagree, 2 = Moderately disagree, 3 = Slightly disagree,

4 = Neutral,
5 = Slightly Agree, 6 = Moderately Agree, 7 = Extremely Agree

FACTORS 1 2 3 4 5 6 7

Product Quality
1. The size of sportswear fits me very much.
2. The materials used by the brand are
comfortable.
3. The brand has sufficient color.
4. The brand has good functional quality.

Style
1. The brand provides wide variety of styles
2. Styles of the brand are suitable for me
3. Styles of the brand have distinctive
features
4. Styles of the brand are trendy and
fashionable.

Brand Name
1. The brand is reputable
2. Brand Name and Image attract me to
purchase.
3. Brand Name is selected regardless of
price
4. Brand reflects my own personality
FACTORS 1 2 3 4 5 6 7

Promotion
1 Ads of the brand is attractive
2. Ads of the brand attract me to purchase
3. Window displays are attractive