This data set relates to the case Milk and Money, Case #KEL343.

2008 by the Kellogg School of Management, Northwestern University. This case was prepared by
Charlotte Snyder, Patrick Johnston 04, and Professor Karl Schmedders. Cases are developed solely
as the basis for class discussion. Cases are not intended to serve as endorsements, sources of
primary data, or illustrations of effective or ineffective management. To order copies or request
permission to reproduce materials, call 800-545-7685 (or 617-783-7600 outside the United States or
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School of Management.
s prepared by
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 Month Mailbox Class III
January-04 $11.64 $11.61
February-04 $12.25 $11.89
March-04 $14.31 $14.49
April-04 $17.04 $19.66
May-04 $17.29 $20.58
June-04 $16.14 $17.68
July-04 $13.68 $14.85
August-04 $13.44 $14.04
September-04 $14.03 $14.72
October-04 $13.67 $14.16
November-04 $14.84 $14.89
December-04 $14.82 $16.14
January-05 $14.43 $14.14
February-05 $13.87 $14.70
March-05 $13.82 $14.08
April-05 $13.87 $14.61
May-05 $13.07 $13.77
June-05 $13.01 $13.92
July-05 $13.42 $14.35
August-05 $12.75 $13.60
September-05 $13.49 $14.30
October-05 $13.55 $14.35
November-05 $12.91 $13.35
December-05 $13.13 $13.37
January-06 $12.93 $13.39
February-06 $11.62 $12.20
March-06 $10.99 $11.11
April-06 $10.51 $10.93
May-06 $10.20 $10.83
June-06 $10.23 $11.29
July-06 $10.00 $10.92
August-06 $10.49 $11.06
September-06 $11.30 $12.29
October-06 $11.54 $12.32
November-06 $11.82 $12.84
December-06 $12.13 $13.47
January-07 $12.30 $13.56
February-07 $13.00 $14.18
March-07 $13.79 $15.09
April-07 $14.55 $16.09
May-07 $16.34 $17.60