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B 0904 PDF
B 0904 PDF
(Phn 1)
Nguyn l kim t thp Minto c pht trin da trn kinh nghim lm vic ca
tc gi - Barbara Minto - ti McKinsey & Company, Inc. Hin nay, b iu hnh Cng ty
ring ca mnh - Minto International, Inc. - chuyn cung cp dch v o to, hun luyn
Nguyn l Kim t thp cho cc hng t vn ni ting ti M v chu u cng nh cc t chc
ln ca chnh ph. Mt trong nhng khch hng ca b l Bob Waterman v Tom Peters
cc tc gi ca cun sch i tm s hon ho (In Search of Excellence). Cun sch cung
cp nhng kin thc b ch gip chng ta nm vng cc k nng vit, c, t duy, thuyt
trnh hay gii quyt vn . Cun sch ny c a vo chng trnh ging dy ca nhiu
trng i hc v trung hc ti M v cng c cc hng t vn ln trn th gii s dng
nh mt cun gio trnh thit thc.
Khi quan st chng mt cch ngu nhin, mi ngi s thy hai nhm v
mi nhm gm 3 chm nh. l do khong cch gia cc chm nh hn cc
khong cch khc.
H ng
Ci Ci
ng bng
C Chut
gi ti
Bt Xng
ch
Xe
Cung p
in
Con
ng voi
st
Kem
Quyn nh rng
sch
S 7 k diu
y l con s gii hn m bn c th lnh hi c trong mt khong thi
gian nht nh. V d, khi quyt nh ri phng khch tin nghi m p i mua
mt t bo. Anh s ra ngoi v mua mt t bo, bn ni vi v mnh: Em c
mun mua g khng?
C rt v c l mt vi qu cam na,
Bn m ca.
B na nh.
Bn i xung cu thang.
To na anh .
Bn vo xe.
Ht cha no?
Nho Cam
Sa B
Khoai To
ty
Kem
Trng chua
C rt
Nu bn c gng hnh dung theo quy trnh trn, bn s to ra c cc kim
t thp c lin quan n cc mt hng.
S cn thit lm r logic
Zurich
NewYork
V d nhin c London
Bn c th tit kim cng sc cho ngi c trong hai vic trn, bng cch
a ra nhng tng c th lnh hi c mt cch ti thiu. Tht ti t khi tr c
phi loay hoay tm ra s lin kt gia cc v hu ht c gi u khng lm nh
vy.
Bng cch gp cc thnh nhm trong khi kim t thp, bn s kim tra
c liu ny c lin quan ti kia khng. T , bn s tin liu c liu cu
trc bn xy dng ng cha. R rng, chng cn tun theo 3 nguyn tc: