Hi ngh khoa hc sinh vin nm hc 2014-2015, Khoa CNTT, Trng HTL

Tm hiu v xy dng h thng khuyn ngh sn phm

Ging vin hng dn: ThS. Nguyn Th Phng Tho

ThS. inh Ph Hng

Nhm sinh vin thc hin: Trnh Quyt Tin, 56TH3

Nguyn Th Tng, 56TH3

1. Mc tiu ti
Tm hiu v xy dng h thng khuyn ngh sn phm l tm cch xy dng mt h
thng c kh nng gi cho ngi dng nhng sn phm m hc c th quan tm. Trong ti
nghin cu ny, h thng khuyn ngh s thu thp x l v phn tch d liu ngi dng , t
a ra nhng gi v nhng b phim m ngi dng cha nh gi da trn nhng nh gi
ca ngi dng khc.
H thng khuyn ngh khng ch lm tng doanh thu v li nhun ca cc doanh nghip
s dng thng mi in t m cn l mi quan tm ca cc nh nghin cu v hiu qu ca
n.
2. Ni dung nghin cu

xy dng h thng ny, chng ti s dng phng php Phn tch ma trn s dng
k thut gim gradient ngu nhin MF SGD (Matrix Factorization Stochastic Gradient
Descent) c gii thiu bi Yehuda Koren, Robert Bell v Chris Volinsky d on nh
gi cho nhng b phim cha c xp hng trong b d liu ri a ra gi cho ngi dng.
3. Kt lun v kin ngh

Sau mt thi gian nghin cu, nhm xy dng c h thng khuyn ngh da trn
k thut MF SGD, thc nghim cho thy phng php ny cho khuyn ngh tt hn phng
php lc cng tc s dng SVD.