M Hnh Phu Trong Tip

Th Marketing
Bn ang tm mt cch tn dng cc knh mng x hi tng t l
mua hng? Bn c ang theo di v khai thc nhng hnh ng dn
khch hng ti mua sn phm ca bn? Vic c thm fan hay
follower l mt chuyn, khin h tr thnh khch hng v tr tin li
l chuyn khc. ng vy, tr khi bn c m hnh phu bn hng
(sales funnel) ph hp. Trong bi vit ny, Movan s chia s cch
phi hp marketing v phu bn hng vo cc knh bn hng ng
v s dng nhng s liu o lng chun xc. Bn cng s nhn
c li khuyn kim tra v chnh sa m hnh phu trong tip th
marketing tr nn hiu qu.

1. Ti sao Marketing v phu bn hng

li quan trng?
M hnh phu trong tip th marketingl vic s dng cc mng x
hi v cc cng c lin quan dn dt ngi mua thc hin mt
lot nhng hnh ng qua m hnh phu t c hnh ng
bn mun. V d khch hng Like fanpage, subscribe hoc quyt nh
mua sn phm).

C rt nhiu cng c social media, mng x hi, t Facebook, Twitter,

Nhng trang landing page hay email marketing, SEO, qung co
trc tuyn. Mi knh va nu l mt cch bn dn dt ngi mua
hng qua phu mua sm ca mnh.
 Tm quan trng ca phu marketing

2. Lm cch no la chn knh

marketing ph hp?
tr li nhng cu hi ny, bn phi hiu r i tng khch hng
tim nng ca mnh. La chn cch bn tip cn h hiu qu nht.
Bn cng phi nm c mc tiu ca cng ty. Cch bn o lng
nhng mc tiu ny (v d bn cn nhng n v o no?). V cc
con s mang tnh nh lng c th cho tng mc tiu.

Khng c nhng thng tin , m hnh phu marketing ca bn s

hot ng khng hiu qu. Nu qu ch trng vo mt phn ca
phu mua hng cng s gy li. Khng nn ch ch trng vo cc
cch nh s lng fan v cc email ca h. iu ny c th gp rc
ri vi vic chuyn i h thnh khch hng thc s. Hoc bn qu
ch trng ti nhn din thng hiu v l i email marketing,
doanh s c th khng cao.

Mi quyt nh bn a ra v cch tng nhn din thng hiu, duy

tr tng tc v tng t l chuyn i cn phi c th hin phu
mua hng ca bn.

Phn sau ca bi vit s cho bn bit cch xy dng, theo di v

kim tra k hoch marketing v phu mua sm ca cng ty bn hiu
qu.

La chn knh ph hp trong m hnh phu trong tip th marketing

Bc 1: nh ngha v Chn knh
nh Ngha
C qu nhiu cc cng c marketing mng x hi nn ng ngh ti
tt c chng trong mt lc.

Hy bt u bng cch xc nh con ng no dn ti doanh s

cao nht. Trong v d bn di, ti s dng cc yu t Nhn din,
Xut hin Lin tc v Tng tc v Bn hng.

Tip theo. Phn loi u tin cc knh mng x hi theo s lng

khch hng ang s dng. Sau xp chng theo chc nng chnh.
V d Facebook s hiu qu khi dng tng nhn bit thng hiu.
Tuy nhin li khng tt cho vic chuyn i h mua hng. S dng
email tt cho vic thuyt phc mua hng nhng khng tt cho nhn
din thng hiu.

Chn knh ph hp
Khi bn xc nh c knh marketing no ph hp vi cng vic
g, hy ngh ti knh no ph hp ngn hn v di hn, im
mnh v im yu ca chng v chc nng no bn mun knh
thc hin.

Nh bn thy, c mt vi knh b trng lp; v d trong phn Nhn

din Thng hiu c mt vi loi qung co. Thm vo , trong mi
knh li c nhng kha cnh khc nhau (v d qung co Facebook
v cc fan trn fan page). Mi kha cnh li c chc nng ring
nhng u dn n mt mc tiu: tng doanh s. M hnh
phu trong tip th marketing cn n nh, nhng cng khng nn
qu b buc. Nu cng ty bn quan tm ti email marketing nhiu
hn quan tm ti s lng fan trn fan page, ng ngi thay i
ph hp.

V d, thay v s dng qung co trn Facebook tng nhn din

thng hiu v c thm fan, hy bt u bng chin dch qung co
hng n mt danh sch nhng thnh vin thu thp trc .
To mt qung co a ngi dng ti mt trang langding page
c tinh chnh k cng.

Bc 2: Chn v s dng cc ch s o lng

Chn ch s o lng
Bt k khc mc no trong phu mua sm s nh hng ti ton b
qu trnh. Ty vo ni khc mc xy ra, bn c th mt c hi tng
nhn din thng hiu, gim t l chuyn i v doanh s.

o lng tnh trng ca phu mua sm, bn cn s dng

nhng ch s o lng ph hp. t nhng ch s ph hp vi tng
knh pht hin kp thi nhng im cha tt ca chin dch.

Khi ni ti o lng v so snh, bn lm ch nhng s liu mnh

c cha? o lng nhn din thng hiu, Facebook Insights hay
Google Analytics u khng hon ho, nhng ti s cho bn mt vi
mo nh.

S dng ch s o lng
Nu bn ang theo di nhn din thng hiu, ti khuyn nn
nhn vo ch s n tng (impressions) hn l lng ngi xem
c (reach). Cc cng c nh AdWords khng cung cp d liu v
lng reach cn d liu ca Facebook th khng chnh xc.

Bn c nhn thy mnh nhn c nhng kt qu khng ng nht

t Facebook Insights? Hy xut cc d liu thnh file Excel tin
theo di v so snh chng.

C th bn ang dng Google Analytics cho website ca mnh,

nhng nu bn khng dng Google URL Builder, bn ang b ph c
mt kho d liu c ch. Google URL Builder cho php thay i ng
dn URL d theo di ngi n vo link bn a.

Bc 3: Th, sa i v li th
Khi tin hnh th, lun ngh v nhng ch s quan trng. Tn dng
cc cng c phn tch tm hiu ch s no ph hp. Ch s no
khng. Sau y l v d trn facebook.

Bn c th kim tra hiu qu trn Facebook bng cch th ng

nhiu loi status ln fan page. Loi no c t l tng tc cao nht
nh, ch, link hay video? Ngi dng ca bn thch tin tc hay cc
video vui hay cc nh ch? Hy dnh thi gian phn tch cc bi
ng xem ci g tt, ci g khng.

Nu bn mun bit t l tng tc cho mi bi ng nn chia tng s

tng tc cho tng lng impression. S dng Facebook ads, thut
ton s ch ra bi ng no c nhiu tng tc nht.
iu quan trng y l nhn vo bi ng n nht v km hiu qu
nht ca bn. Hy ch ti khc bit v hnh thc ng bi, ch ,
mu sc, thng ip v phong cch thit k.

10 bi ng thu ht nhiu tng tc nht ca bn c im g chung?

10 bi ng km hiu qu nht c im g chung? Xc nh im
chung ca nhng bi ng no s gip bn tng tng tc ln rt
nhiu.

Khi ti p dng nhng iu trn cho khch hng, page ca h tng 7

ln lng Likes, comment, share v tng 31 ln lng click vo link
ti website.

Bn c s dng ads khng? Vy bn chc chn phi test n.

Ads tn ti trong thi gian ngn nn iu quan trng l to ads v test

n hng tun. Nu ngn sch cho php, bn c th to, test v tinh
chnh cc ads mi 3 ln 1 tun hoc nhiu hn.

Bn khng chc knh no hiu qu tp trung qung co? Ch cn

cch trc tip so snh. Th chy Facebook, Twitter, Thm ch
Reddit ads tm ra knh qung co hiu qu nht.

3. Cn lu g khi ng ni dung?
Rt nhiu cng ty s dng lch ng ni dung a thng tin ln
cc mng x hi. Cch ny lm gim kh nng pht trin cht lng
ca bi ng.
Mi thng bn phi phn tch cc s liu c c v rt kinh nghim
t . S rt kh p dng kinh nghim vo thc t nu bn
chun b ni dung t c thng trc.

Ti ngh nn c mt vi v d v loi bi ng bn mun test hoc

post.

4. Kt lun
Khch hng mun t mnh a ra quyt nh. Trong phn ln trng
hp, h cn mt mi quan h di hn vi cng ty, hn l s trao i
mt chiu. Bn c th khai thc tm l ny.

Hy ch ti nhng mng x hi khch hng ca bn ang dng

nhiu nht. Sau s dng nhng knh ny dn dt khch hng
ti hnh vi mua hng.

Hy to mt phu mua hng linh hot. khch hng c th thc

hin hnh ng mua hng bt c khi no h mun. Phu mua hng
ca bn cn tinh chnh ph hp vi hnh vi v nhu cu ca khch
hng.

Kt qu doanh s kh quan n khi bn lin tc o lng v test cc

phng n qung co. Hy tin hnh thay i nhanh chng v thay
i ph hp vi phn ng t khch hng. Chng my chc, bn s
thy kt qu thay i rt nhiu.