Phu Bn Hng Gip Tng

Doanh S Vt Tri
M hnh phu bn hng c cho l mt m hnh kinh doanh kh mi
ti Vit Nam. Thi gian gn y phu bn hng ngy cng c nhiu
cng ty, doanh nghip quan tm v ch nhiu hn. Vi cc doanh
nghip kinh doanh di hnh thc online m hnh ny gi v tr quan
trng gip tng doanh s vt tri.

Vy phu bn hng l g? M hnh phu bn hng gm nhng thnh

phn no? Cch vn hnh tng bc trong ra sao? Hy
cng Movan tm hiu r hn trong bi vit ny:

1. Phu bn hng l g?
Phu bn hng c hiu mt cch n gin ging nh mt quy trnh
bin nhng khch hng c tim nng tr thnh ngi mua hng. Thm
ch l ngi mua hng lu di ca doanh nghip hay cng ty. Bn cht
ca n ging nh cc bc tip cn v bt u tc ng ln khch
hng. Thuyt phc hoc thu ht khch hng hng ti sn phm, dch
v ca bn.

Hin nay, c mt s t kin cho rng: Vic p dng m hnh phu bn

hng khng kh quan trong qu trnh chuyn i t duy dn dt khch
hng. Tuy nhin, quan im ny hon ton sai lch. Vic la chn mt
m hnh kinh doanh hnh phu ph hp c th gip tng doanh s vt
tri. Gp phn khng nh trong qu trnh pht trin doanh nghip.
 M hnh Phu bn hng 5 cp

2. Cc cp trong m hnh phu bn hng

Tm kim v tip cn khch hng
Tm kim v thu thp thng tin khch hng gip bn xy dng mt danh
sch c th. Vic ny cn thc hin mt cch lin tc v u n. Ging
nh cung cp u vo n nh cho u phu. Khng u vo b ngt
qung. iu ny c th dn n cc giai on tip theo trong phu thiu
tim nng chuyn i. Hu qu l khng chy ra kt qu- ngt qung
qu trnh bn hng/ kinh doanh ca bn.

Khi bn nm trong tay nhng thng tin c th v khch hng nh: H

tn, gii tnh, email, s in thoi, a ch, Bn c th xc nh c
i tng cn chuyn i. T s dng ngn ng ph hp. Nm bt
tm l khch hng gip tng t l chuyn ha khch hng thnh cng.
Nhiu ngi thng hiu sai v cng on u tin trong m hnh phu
bn hng. H cho rng vic tm kim c cng nhiu khch hng cng
tt. Suy ngh ny khng sai, tuy vy cn hiu su hn rng: Cng nui
dng khch hng tim nng c c cng tt. iu ny th hin qua
cch m bn la chn tip cn khch hng.

Dn dt khch hng
Sau khi tip cn khch hng thng qua cc thng tin c thu thp
u phu. Bn bt u dn dt h n gn hn vi sn phm hoc dch
v ca doanh nghip.

Gip khch hng hiu hn v sn phm/ dch v. Quan tm n nhu cu

h hng ti a ra nhng t vn ph hp nht. Qu trnh dn dt
trong m hnh phu bn hng khng cn thit qu di dng, lan man.
Khng hng khch hng n qu nhiu ni dung. Hoc a ra nhiu
sn phm khc nhau cng mt lc.

Vic cung cp cc sn phm b sung cn thng qua mt giai on khc

khi chuyn i thnh cng. Tc l sau khi khch hng cht n
mua sn phm chnh. Tp trung vo nhng g khch hng thc s mun
dn dt mt cch thuyt phc nht.

Trnh trng hp gy ra cho khch hng tm l rng bn qung co thi

qu sn phm ca mnh. Tm l khi mua hng rt quan trng. Vic bn
gip khch hng hiu c rng: iu bn quan tm l nhng g h
ang cn v tm kim. Khng phi l li ko bt buc phi mua sn
phm ca mnh. Mt i tng cha chuyn i thnh cng- cha cht
n mua hng, khng c ngha l s khng bao gi mua hng ca bn
trong tng lai.

Xy dng mi quan h vi khch hng
Xy dng mi quan h vi khch hng trong m hnh kinh doanh hnh
phu l vic bn xy dng c lng tin ca h bng cch cung cp
nhng gi tr hu ch. iu ny da vo nhng thng tin c nhn c
c. Bn c th to dng mi quan h vi khch hng bng nhiu
cch khc nhau:

To page hoc group trn mng x hi, chia s cc thng tin hu ch

ln . Nhng thng tin mang tnh c quyn cng tt. Hoc t nht
khng chia s nhng bi vit, ni dung v b, mang tnh cht spam.

Gi email tr chuyn, nhc nh khch hng. Tm hiu xem bn c th

gip hay a ra gii php cho h hay khng.

Trng hp bn xc nh c vn m khch hng ca mnh

gp phi: a ra cu tr li d hiu, kh quan nht v nhng thc
mc .

Livestream hi p qua li vi khch hng v mt ch m h quan

tm,

Tm li, c rt nhiu la chn gip xy dng mt mi quan h. Vic bn

cn lm l thc hin la chn mt cch tp trung v thc s quan
tm n khch hng ca mnh.
 Xy dng mi quan h vi khch hng trong m hnh phu bn hng

Cung cp gii php dng tr ph

Sau khi thc hin hiu qu 3 giai on trong m hnh phu bn hng
nu trn. Vic tip theo l cung cp gii php dng tr ph cho khch
hng. Xc nh c nhu cu l tng. Xy dng thnh cng mi quan
h vi khch hng l lc bn xut ti h sn phm/ dch v ca
doanh nghip.

Theo mt nghin cu trn bo Business Insider. S ln ti thiu bn cn

lin lc vi khch hng trong vng 18 thng l 7 ln. Nh vy, t l
chuyn i khch hng nhng bc cui cng ny vn c th gim i
nu nh bn khng duy tr s ln lin lc.
V d bn gi email trao i v vn khch hng gp phi. Nhng
n 1 thng 2 thng hay nhiu thng sau bn mi gi email a ra
gii php. Nh vy kh nng khch hng la chn sn phm ca bn l
rt kh. C th trong khong thi gian trng h tm c gii php
ph hp t mt doanh nghip khc. V vy, t hiu qu tt nht
trong qu trnh cung cp gii php tr ph bn cn quan tm v duy tr
lin lc u n vi khch hng.

Bn hng v duy tr mi quan h

Sau khi bn c hng, bn chuyn i thnh cng khch hng t
u phu xung y phu. Tc l bn qung co v thuyt phc
thnh cng h mua hoc s dng sn phm/ dch v ca mnh. Lc ny
bn cn duy tr mi quan h lu di vi khch hng c bng vic a ra
mt vi gii php trong thi gian tip theo. To ra nhiu gi tr hn cho
khch hng, iu ny ng thi gip bn c th bn c thm cc sn
phm b sung khc.

C rt nhiu doanh nghip mc phi sai lm sau khi bn c sn phm

chnh. H tp trung tm kim nhng khch hng mi- i tng u
phu, m qun rng nhng khch hng mua hng, c s tin
tng vi doanh nghip th kh nng mua nhng sn phm tip theo s
cao hn rt nhiu.

Trn y l nhng thng tin hu ch v m hnh phu bn hng. Hy

vng s gip bn la chn c mt chic phu cht lng, ph hp
vi hot ng kinh doanh ca mnh, gip tng t l chuyn i khch
hng v doanh thu mt cch vt tri.