Nhng phng php email

marketing tt nht bn nn bit

gip bn hon thin chin lc email marketing ca mnh, MOVAN s chia s thm mt
s phng php tt nht hay nhng nguyn tc c bn cho email marketing bn
khng mc nhng sai lm n gin.

Nn tn nh th no khi gi email marketing?

Nu thng hiu ca bn khng mang tnh c nhn mnh m, nh Martha Stewart hoc
Oprah, th ng s dng tn c nhn. Hy s dng tn thng hiu hoc tn cng ty ca
bn.

Nn tn nh th no khi gi email marketing?

Email gi th i ca bn
ng gi khong cch qu xa vi khch hng bng cch s dng a ch email chun kiu
noreply@yourcompany.com. Nu mi ngi mun gi email cho bn, cho d t cu
hi, a ra phn hi, hay iu g khc, bn nn to iu kin cho h. Hy s dng ci g
kiu nh hello@yourcompany.com.

t tiu Email Marketing sao cho hp l?
Tiu l mt trong nhng iu quan trng nht trong email marketing.

Bn c 4 giy thu ht s ch ca c gi v khin h quan tm h m v c

email ca bn. Lm hng phn ny th coi nh bn chng cn c hi c mt ti na.

Hy ng no ngh ra vi dng tiu cho mi email marketing. Lun lun th nghim

tm ra la chn hiu qu nht.

Di y l mt s li khuyn:

Trnh bn hng v nhng t ng tng t. Khng phi v chng d vo hm TH RC,

m chng s b khch hng b qua.

C nhn ha bt c khi no c th. S dng h v/hoc tn ca h. Nghin cu ca

Mailchimp ch ra rng hiu qu s cn cao hn nu s dng thm c tn thnh ph ca
h.

S a dng l gia v ca cuc sng. ng c s dng li cc dng tiu ging nhau,

hoc thm ch l tng t nhau. Marketing l phi thot ra khi khun mu, ph v li
mn, v bn s chng th thot khi khun mu ca ai c nu c ni i ni li y chang.

Ngn l tt nht. Ch nn vit khong 50 k t hoc t hn

Lun th nghim.

ng i qu gii hn vi khuyn mi. Trnh s cng iu, trnh vit ton ch hoa v
du chm than. Bn quyn li, nhng hy thnh tht v thng thn v n.

Hi tht nhiu cu hi. Tiu di dng cu hi thng mang li hiu qu hn.

ng la di h. Nu email marketing ca bn cha m coupon gim gi 10%, ng c

la h m email bng cch ni n ti ch?. Nu bn lm vy, bn s khin ngi ng
k kh chu v h s ngng phn hi.

Nu c th, hy thm mt s gii hn thi gian mang tnh khn cp, thc gic (v d ch
cn 5 ngy, 24 gi mua, thng bo ln cui), nhng ng lm qu.

BN NN THAM KHO: Tng Gp i Li Nhun Trong Kinh Doanh T Phu Bn

Hng

Cn ch g on xem trc?
Sau tn v dng tiu , iu tip theo m mi ngi thy l vn bn xem trc.
y thng l dng u tin ca email, tuy nhin, vi email thng mi in t s dng
qu nhiu link HTML, n thng xut hin dng ch nhm chn l View email in browser
(Xem email trong trnh duyt). iu khng lm ai phn khch c.

Bn s mun phn vn bn xem trc ni bc theo s th v ca tiu v duy tr s

phn khch h thc s m email xem.

Phn u email marketing

Xin chc mng. Ai va m email ca bn. Gi th sao?

Hy khin n cng n gin cng tt. Cho l mt u i. Mt li ku gi hnh ng. Nu

h phi cn nhc v email ca bn, th bn thua.

Tiu , li vn, hnh nh v li ku gi hnh ng ca bn phi ng iu. Nu c th, hy

vui v. Thm c tnh vo. V lun lun c gng thm s thc gic, tnh khn cp.

Trong mt s trng hp, c nhiu li ku gi hnh ng cng kh hp l, nhng hy m

bo bn khng lm ngi ng k ca mnh b lon.

Phn u email marketing

Thit k email nh th no?

Chng ta hy quay tr li v d ca Ann Taylor (di y).
Ch k n cch thit k email. Bn nhn thy iu g?

Nu bn ni n trng ging nh mt trang web, 10 im cho bn.

Hy nhn cch email ny c thit k. N trng nh mt trang web, vi tiu trn cng,
mt thanh menu km ng dn n cc danh mc khc nhau trn trang web ca h (Hng
mi v, Qun o, Giy dp, v.v.), phn thn v phn footer vi nhng ng dn n trang
mng x hi.

C th thy email ca Ann Taylor trng ging mt trang web, vy bn ngh nhng ngi
ng k ca h s tng tc vi email nh th no?

Nh th l mt trang web.

Ni cch khc, h s khng ch hin nhin nhp vo cc danh mc (v d: Hng mi v), h

cng s nhp vo thanh menu trn cng. Kt qu cui cng l lu lng truy cp vo trang
web ca bn tng v c nhiu khch hng hn cho cc chin dch vng i t ng ca
bn.

Email Marketing c cn tng thch vi di ng

khng?
51% ngi m email trn in thoi ca h, v vy chc chn bn nn ti u ho email ca
mnh cho phin bn in thoi v my tnh bng. Nu khng, bn s to ra mt tri nghim
khng my d chu cho hn mt na c s d liu ca mnh khch hng tim nng v
c khch hng.

Trn y l nhng phng php email marketing tt nht hin nay. Cc bn c th tham
kho la chn c phng php ph hp vi doanh nghip mnh. T mang li hiu
qu nh mong i.

Mi thc mc v chia s thm cc bn vui lng li bnh lun bn di bi vit.