Phu Marketing & Chuyn

Ha Khch Hng Trn

Facebook
Phu marketing hay cn gi l phu bn hng. L m hnh p dng ph
bin trong kinh doanh ti cc nc pht trin. T duy v marketing ca
cc doanh nghip nc ngoi thng hng theo mc tiu lu di, bn
vng.

Phu marketing mang li hiu qu v kh nng pht trin cao hn trong

tng lai. M hnh phu marketing hin xut trn th trng Vit
Nam. Tuy nhin hin cn cha c bit n rng ri.

Phu marketing
Phu marketing c hiu n gin l mt qu trnh chuyn i khch
hng. T nhng bc c bn nht nh nhn thc v s tn ti ca
doanh nghip n khi a ra quyt nh mua hng. Thm ch tr thnh
khch hng quen thuc sau .

c th thu ht c s ch ca khch hng l c mt qu trnh.

Khng phi bt c ai, bt c i tng no cng u bit n v hiu r
sn phm ca bn. Mt khch hng tim nng la chn gii php t
doanh nghip no cn tri qua cc bc trong qu trnh quyt nh.
Hot ng ny chnh l cc giai on trong m hnh phu marketing.
 Hnh nh: Phu marketing

Cch chuyn ha khch hng trn

Facebook
Facebook l mt mng x hi ln nht trn th gii. Vic la chn
facebook lm knh marketing c p dng rt ph bin v hu ht
cc doanh nghip hin nay. Facebook gip khch hng nhn thc, tip
cn vi nhng sn phm ca bn. Ngoi ra cn gip h hiu hn, thm
ch a ra quyt nh mua hng thng qua cc tng tc v phn hi
ca nhng ngi tri nghim. Lun t khch hng lm trng tm
trong cc chin dch marketing.

Mt qu trnh chuyn i khch hngtrn facebook thng thng s

din ra qua cc bc trong m hnh phu marketing nh sau:

Khm ph: Giai on khch hng cn cha bit n s tn ti ca

bn. H bt u khm ph v tm hiu r hn v sn phm v thng
hiu.

 Nhu cu: i tng sau khi tm hiu sn phm v c nh s dng
nhng cha a ra nhu cu c th.

Chuyn i: y l bc quan trng nht ca m hnh. Khch hng

a ra quyt nh, la chn sn phm v tr thnh ngi mua hng.

Duy tr: Khi c t nht mt ln mua hng. Khch hng tip tc quan
tm, doanh nghip tip tc tng tc to ra nhiu hn cc n
hng sau .

Cu hi t ra y l lm th no c th chuyn i khch hng

thnh cng trn facebook. Tc l tng t l cht n v mua hng
bc 3 (chuyn i). t c hiu qu trong qu trnh chuyn i,
mi giai on trong phu marketing u cn c s tp trung v phn
tch k lng.

Hnh nh: Chuyn ha khch hng trn facebook

1. Khm ph
Nh ni trn, y l giai on khi khch hng cn cha bit n
thng hiu ca bn. Vy lm sao gy c n tng tht tch cc
cho h? Lm sao khch hng nh n sn phm ch sau mt ln tip
xc? u tin, bn cn xc nh c r i tng cn hng n. C
hai i tng chnh l i tng tiu chun v i tng tng t.

i tng tiu chun (Core Audience): Tm hiu v phn tch nhng

thng tin c nhn, hnh vi ca khch hng c sn.

i tng tng t (Lookalike Audience): L nhng ngi c hnh vi,

mong mun, tm l tng t nhng ngi mua hng trc y. Khai
thc i tng ny v thc hin thuyt phc h tr thnh khch hng
thc s. Gip mang li gi tr cho bn.

i vi nhng ngi mua sn phm chnh ca bn, c th gii thiu

thm cc sn phm b sung. Hoc cc dch v i km ty theo tnh cht
ca mi doanh nghip. Mt gi hiu qu cho giai on ny l s dng
qung co bng video. Tm l chung cho thy rng, rt nhiu ngi c
xu hng thch xem mt on qung co bng video hn. Nhiu ngi
rt hn ch c mt bi vit di gii thiu v sn phm. Tc dng ca
video trong chin dch qung co, tip cn khch hng thc s rt hiu
qu.

2. Nhu cu
Khi khch hng bit n sn phm ca bn. Hay ni chnh xc hn l
h ang nm bt nhng thng tin v b ni sn phm/ dch v m bn
cung cp. Lc ny khch hng cn cha thc s c nhu cu c th.

y l lc bn cn thc hin nhng vic lm c th li ko h la

chn bn thay v mt doanh nghip c sn phm tng t. a ra
review, nhng thng tin hu ch cho khch hng. Review cn thc s
chi tit v c tm mi c th nhanh chng to ra nhu cu t pha khch
hng. Ni nhiu hn v li ch sn phm bn mang li. Hoc v nhng
gi tr m h c th nhn c.

iu ny gip thi thc h mun c c sn phm v thy c gi tr

thc s m n mang li. C th tip tc s dng hnh nh, video qung
co cht lng. Ngoi ra, i vi cc doanh nghip va v ln h c th
tn dng gng mt i din. C th gip sn phm c th n gn hn
vi cc i tng tim nng. Chng ta khng th ph nhn vic s dng
cc phng tin truyn thng v gng mt i din thu ht khch
hng. Thm ch iu ny cn c th mang n mt lng khch hng
ln. C th gip doanh thu tng nhanh hn bt k phng php qung
co no khc.

3. Chuyn i
y l mt bc mu cht trong qu trnh chuyn i khch hng ca
bn. Hot ng kinh doanh theo m hnh phu marketing c mang li
hiu qu hay khng ph thuc vo t l chuyn i khch hng ca bn.
T l chuyn i khch hng thnh cng cng cao s cng d mang li
li nhun cho doanh nghip. iu ny cho thy rng bn ang thc hin
ng cch.

Khi khch hng hiu r hn v sn phm ca bn. Lc ny nhu

cu c pht sinh. H c mong mun s dng sn phm. V sn
sng chi tin ra mua sn phm ca bn. y l lc cn tc ng
thi thc khch hng a ra quyt nh cht n. Trnh trng hp
n giai on chuyn i m vn mt khch hng. iu ny thc s
lng ph thi gian v cng sc bn dnh cho hai giai on trc. V th,
cn thuyt phc khch hng mt cch kho lo.
V d a ra chng trnh sale, u i cho h. Tng tc lin tc vi
khch hng. V d nh t vn sn phm ph hp vi nhu cu, kinh t,
mc ch ca h,

4. Duy tr
Hng ti nhm i tng tng mua hng t nht mt ln. S dng
cc chng trnh u i c bit cho i tng khch hng ny. V d:
p dng tch im, u i ngy sinh nht, iu ny gip h mun
quay tr li mua thm sn phm. Hoc gii thiu thm khch hng
mi. Hnh thnh thi quen khi mua hng ca bn.

Vic duy tr mi quan h vi khch hng thc s rt hu ch. So vi vic

thuyt phc mt khch hng hon ton mi- i tng u phu, chi
tin cho sn phm ca bn. Vic bin i tng khch hng ny tr
thnh khch hng lu di ca doanh nghip s d hn rt nhiu. V khi
h quen vi sn phm v c lng tin v cc dch v ca chng ta.

Kt lun
Trn y l cc bc c bn gip chuyn ha khch hng trn facebook
trong m hnh phu marketing. Vic p dng cc bc nu trn mt
cch cn thn v tm hiu k lng hon ton c th em n cho bn
lng khch hng tim nng. Gip qu trnh chuyn i din ra sun s.
T doanh thu tng lin tc. iu m bt c doanh nghip no u
mong mun.