Qun l c s d liu cho phu

bn hng
Cc nh tip th qua email c th qun l c s d
liu ca h cho vic theo di phu bn hng nh th
no?

Hnh nh: Qun l c s d liu trong phu bn hng

L nh tip th qua email, chng ti c quyn truy cp vo cc khch hng tim nng khi
h nhp vo phu bn hng, lm cho chng ti c kh nng nh hng khng ch n
vic nui dng cuc hnh trnh thng qua tip th qua email m cn c lung thng tin
trong sut knh bn hng.

Cc nh tip th qua email c th theo di cc khch hng tim nng t u n cui v

tnh ton b hoc mt phn tn dng v ROI cho cc hot ng tip th. Chng ta cng
c th xc nh c nhng ngun khch hng tim nng v cc chin dch nui dng
to ra hoc chuyn i hu ht cc c hi, cung cp ci nhn su sc c gi tr v cch
chi tiu mt cch khn ngoan la tip th.

Qun l c s d liu ca bn c cho l quan trng hn tt c cc suy ngh v n lc

a vo dng ch email v ku gi hnh ng. Qun l chu o s gip bn a ra
cc quyt nh sng sut v cc chin lc tip th ca mnh, do , iu quan trng l
xc nh, theo di v o lng tng tc lin lc khi h tr thnh khch hng tim nng,
cc khch hng tim nng iu kin tip th (MQLs), cc khch hng tim nng bn
hng (SQL) ng cc c hi.

V vy, nu c s d liu ca bn l mt m hn n-nh hu ht l-y l ba bc s

gip bn t chc v ti u ha n.

Bc 1: Xc nh Ngun

Hnh nh: Xc nh Ngun

Bc u tin o ROI tip th l thit lp mt trng ngun gc.

Trng ngun nn c t trn mi a ch lin lc khi chng nhp c s d liu ca

bn. Ngay c khi phn mm t ng tip th ca bn ch nh mt chin dch cm ng
u tin cho cc lin h mi, iu quan trng l phi c mt trng ring bit ghi li ni
lin h ny ban u n t trc khi ngi chuyn i sang dn u thng qua trang
web ca bn.

Ngun gc c th c tr tin qung co, phng tin truyn thng x hi, s kin
trc tuyn, cng c tm kim hoc cc hot ng khc c qung co ngoi trang web
ca bn. Mc ch l xc nh cng sm cng tt u v lm th no bn c thng
tin lin lc.
Mo Pro: Khi bn thm a ch lin h vo c s d liu email ca bn, iu quan trng
l phng bn hng cng nhp cc a ch lin h vo phn mm CRM bn hng
ngun v thng tin ngy c lu tr c hai ni (Bn hng v Tip th). Nu Bn hng
khng mua vo bng cch s dng mt h thng CRM, qu trnh xc nh khi no v
u mt lin h c to ra v ai c tn dng cho giao dch s t chnh xc hn.

Bc 2: Theo di nh hng
Cc chuyn i tip th c xc nh bng cch s dng mt m hnh chm im phc
tho gi tr im lin kt vi mi hnh thc tng tc s hon thnh, cc email c
m, ngun gc c th, vv Tin trnh ny cng t ngng tr thnh mt MQL; Khi
nui dng a ch lin h vt qua ngng ny, thng tin chuyn i phi c lu tr
trong tiu s ca lin h nh mc, ti nguyn hoc chin dch gn y nht tng tc
vi.

Mc d phng php ny khng o c phm vi hot ng tip th iu kin dn

u, mc ch ca lnh vc ny l thit lp mt im chuyn i duy nht khi mt khch
hng tim nng tr thnh mt MQL. Bng cch ny, bn c th xc nh xem a ch lin
h c gn c l t tiu chun tip th trc khi nhng khch hng tim nng
ny c giao cho Bn hng cho giai on tip theo ca qu trnh bn hng.

Mo Pro

Khi xc nh im chuyn i MQL, hy xem xt ghi li ngy chuyn i MQL bn c

th o chiu di ca cuc hnh trnh nui dng t vic to a ch lin h n chuyn
i MQL.

Bc 3: Bo co cc giao dch ng
Vi thng tin v ngun v cuc tr chuyn c thu thp v ghi li trong c s d liu
lin lc ca bn v thng tin v c hi ng c lu tr trong CRM bn hng ca bn,
by gi bn c d liu cn thit bo co v s lin quan t u n cui ca
Marketing trong phu bn hng.

Mc d mi cng ty quyt nh d liu ny s c s dng nh th no v lm th no

tin tng c cho mi ln bn, cch tip cn bo co ny s trang b cho bn nhng
thng tin cn thit chng minh nh hng Marketing c trong dng di cng ca
doanh nghip.
Mo Pro

Bn hng v Tip th nn xc nh liu lng tin cho vic tm kim c hi ng ca trc

tin c cung cp hay khng, hoc nhn vin bn hng c nn xc nh nhng ngi
ra quyt nh v nhng ngi c nh hng quan trng xc nh b phn no c
ngun gc t nhng ngi lin h trc. Cui cng, doanh s bn hng s nhn c
y lng tin ng mi giao dch, vi ngun tip th theo di tip th v thng tin c
hi b nh hng trn ng i.

C bn phn loi cho cc c hi khp kn:

1. Tip th c ngun gc v tip th c nui dng: Tip th to ra v nui dng
mi lin h thng qua cc tng tc s gi tr gia tng trc khi a ra hng dn
bn hng.

2. Tip th c ngun gc v bn hng c nui dng: Tip th to ra lin h ny

nhng khng thnh cng trong vic thu ht h qua email, x hi v cc tng tc
k thut s c th theo di khc trc khi a ra hng dn bn hng.

3. Bn hng v Tip th-nui dng: Tip th khng to ra lin h ny, nhng thnh
cng xy dng tng tc vi anh y hoc c y thng qua email, x hi, v theo
di khc, tng tc k thut s.

4. Bn hng v bn hng-nui dng: Tip th khng to ra lin lc ny v lin h

ny khng p ng hoc tng tc vi bt k hot ng tip th c th theo di
c.

Nu bn ang tm kim theo di v bo co phu y , nhiu phng php k thut

hoc chin lc nhn c nhng cu tr li c sn. Nhiu c quan tip th k
thut s yu thch tm hiu v cc loi vn ny v h c cc chuyn gia v nh t
tng chin lc xy dng v sp xp mt chng trnh theo di knh knh B2B tu
chnh cho doanh nghip ca bn.

Hi vng bi vit s mang li nhiu thng tin hu ch cho bn c.