Tm nhn phu: Cch CRM- phn

mm qun l quan h khch hng

h tr doanh nghip qung co &
tip th
Phn mm qun l quan h khch hng CRM rt hu ch cho cc doanh nghip mun
chuyn i thnh cng khch hng tim nng trong qu trnh bn hng. i vi cc c quan
(i l) tip th, n cung cp mt li ch b sung.

Phn Mm Qun L Quan H Khch Hng L G?

Phn mm qun l quan h khch hng (CRM) l mt cng c hu ch gip cc doanh
nghip theo di hnh trnh ca khch hng v chuyn i nhng khch hng thnh ngi
mua hng.
Phn mm CRM thu thp thng tin v khch hng tim nng. iu ny c thc hin
thng qua cc trang ch, email, cc hnh thc trc tuyn hoc cc tng tc khch hng
khc.

Sau , phn mm qun l quan h khch hng s t ng ghi li cc thng tin cho bn
(thng l t ng). Vi s dn dt ph hp s gip chuyn hng khch hng qua knh
tip th ca bn.
Phn mm ny cung cp cho bn thng tin chi tit v hnh trnh ca khch hng. Cho php
bn tip th hiu qu hn trong vic dn dt khch hng.

Phn Mm CRM Mang Li Li ch Chnh G?

i vi cc c quan qung co v tip th, phn mm qun l quan h khch hng CRM c
th mang li li ch b sung. iu ny c thc hin bng cch cho php h cung cp ti
khch hng cc d liu quan trng nh gi tc ng, hiu qu tip th v qung co ca
c quan . Nu bn ang tm kim v c nhu cu s dng phn mm CRM trong c hai
cch ny, hy tm kim phn mm CRM phc v cho cc c quan.

Ty vo cch bn s dng phn mm CRM cho khch hng ca mnh, mt ng dng white
label s cho php bn thay th thng hiu ca phn mm bng chnh thng hiu ca
cng ty. iu ny rt quan trng nu bn c k hoch cung cp cho khch hng cc bo co
v vic thc hin cc chin lc tip th bn t ra vi h.

Knh Tip Th- Marketing Funnel
Mi cng ty hay ngnh cng nghip khc nhau s c nhng knh bn hng v tip th khc
nhau. Nhn chung, bn c th hiu tng qut n ging nh m hnh di y:

Knh Tip Th- Marketing Funnel

Hng dn th- Bc u trong phn mm qun l quan h

khch hng
y l im bt u trong knh ca bn- u phu bn hng. Hoc c th hiu l ni u
tin m tt c cc khch hng tim nng ca bn i vo. Mi hng dn vn y cho n
khi bn sp xp thng tin m bn nhn c v h. Sau khi phn tch d liu v khch hng
tim nng th ca mnh, bn s phn loi chng nh l khch hng tim nng hoc loi b
chng khi knh tip th.

Hng dn kh thi
Khng phi tt c cc email hoc s in thoi in vo form ng k u chnh xc. Loi b
cc i tng in thng tin o/ sai l vic lm cn thit v bt buc. iu ny gip cho i
tip th v bn hng ca bn khng lng ph thi gian.
Sau khi bn m bo nhng thng tin cn li l c tht v chnh xc, bn cn phi xc
nh xem khch hng tim nng c phi i tng khch hng m bn ang tm kim hay
khng. H c lm vic cho kiu cng ty cn n bn hay cc sn phm/ dch v ca bn hay
khng? Vi nhng dn dt u tin trong phn mm qun l quan h khch hng ch ra
rng h ang tm hiu hay thc s mun mua? Vic tr li nhng cu hi ny s gip
bn xc nh c c cn tip tc i su hn vo knh tip th hay khng.

Thc hin tip th khi iu kin

Sau khi xc nh c khch hng c nhu cu hoc kh nng mua hng bn cn tip tc
chm sc h. Thc hin dn dt vi nhng ni dung th v, thi gian chnh xc dn t
khch hng i su hn vo phu. C th p dng tnh nng dn im da trn phn tch
vng kn xc nh xem liu khch hng c nhiu kh nng mua sn phm/ dch v ca
bn da trn cc im d liu nht nh hay khng. Chng ti s gii thch im chnh c
ch nh chi tit hn bn di.

Bn hng cho khch hng tim nng

Lc ny bn c c nhng khch hng tim nng iu kin bn hng. c xc
nh bi cc phng php chm im m chnh bn v cng ty/ khch hng ca bn quyt
nh. Cc khch hng tim nng sn sng cho giai on tip theo ca qu trnh bn
hng s c gi ti mt nhm bn hng. s chp nhn v hp tc cht ch vi h.
Thng thng, ngi mua hng s quan tm n nhng ti liu c chuyn i doanh s
cao: H c th nhp vo mt s email, ti xung mt on giy trng. Hoc nhng ni
dung min ph hay bt k ni dung chuyn i cao no bn gi ti h.

Duy tr
Mt qu trnh hon chnh trong phu marketing kt thc khi bn bn c hng. Lc ny
khch hng tim nng tr thnh khch hng tr tin. Duy tr mi quan h vi khch hng,
bin nhng ngi mua hng thnh ngi mua mua hng lu di.
Knh bn hng ca bn c th thay i. V d: Bn c th thm nhiu phn khc vo knh.
iu quan trng l c nhn ho knh ca bn vi cng ty ca bn (hoc cng ty ca khch
hng) tn dng ti a cc yu t t ng ha tip th ca phn mm qun l quan h
khch hng CRM.

Chm im
Mt phn quan trng ca phn on dn dt khch hng vo danh mc thch hp l xc
nh cch ghi li chng. Tnh nng chm im ca phn mm qun l quan h khch
hng CRM s lm iu ny. N d dng theo di hnh ng ca khch. V d: M v nhp
vo cc lin kt trong email, ti xung, hoc thc hin cc tng tc khc.

Bn c th gn im cho mi hnh ng c th. Nhng im ny nn khc nhau ty thuc

vo hnh ng l g. Hoc kh nng hnh ng s chuyn i sang bn hng nh th no.
V d: Vic m mt email nn iu kin c t im hn l nhp vo lin kt trong
email. Hoc ti xung mt mu cng vic qung co ca bn.

Tt c cc hnh ng u cn thm vo mt im. Da trn s im , cc khch hng

tim nng cn c ch nh nh mt ngi dn u v tip th v bn hng. Khi khch
hng tim nng tch ly im v t c mt s im nht nh, phn mm qun l
quan h khch hng CRM s t ng di chuyn chng n mc tng ng trong knh ca
bn.

T ng Ha Tip Th
Mt trong nhng li ch ln nht ca phn mm CRM l t ng ha rt nhiu qu trnh tip
th v bn hng ca bn. Bn c th thit lp phn mm gi tin nhn t ng ti khch
hng khi c s kin. V d: Hng dn u ca bn ti xung mt t giy trng, phn mm
c th t ng gi mt email tip theo lin quan n ni dung ti xung.

Phn mm qun l quan h khch hng- T ng ha tip th

Khi dn dt khch hng n mt ngng nht nh, phn mm c th gi thng bo cho

nhm bn hng ca bn. Khuyn khch h lin h. T ng ha gip theo di cc ng
dn kh thi. y l mt cch c c ni dung qung co v tip th bn to cho
khch hng.

Kt Lun
Phn mm qun l quan h khch hng CRM rt quan trng vi cc c quan qung co v
tip th. CMR gip iu khin cc khch hng tim nng. Gip chuyn hng khch hng
thng qua knh tip th v bn hng. Bn s cn phi to ra cc knh ty chnh v cc chin
thut chm im cho ph hp vi tng khch hng. ng thi to ra ni dung tip th v
qung co hp dn. Mt khi bn c cc bc ny h thng CRM t ng ha c th gip
c quan, doanh nghip ca bn pht trin mnh.

Hy vng vi bi vit trn Movan s cung cp cho bn nhng thng tin hu ch. Gip bn c
th la chn mt phn mm qun l quan h khch hng ph hp. Bn c th tham kho
thm v vic p dng Gii Php S Dng Phu Bn Hng MOVAN ca chng ti
ti movan.vn.